(MENAFN - Arab Times) KUWAIT CITY, Feb 5: Zain, the leading telecommunications company in Kuwait, was awarded with three awards in the fields of public relations and customer service as part of Kuwait's Public Relations and Customer Service Prize for the year 2017. The prize, hosted by Kuwait's Public Relations Association, came under the patronage of HH the Amir Sheikh Sabah Al Ahmad Al Jaber Al Sabah.
The awarding ceremony witnessed the attendance of HH the Amir's representative HE the Minister of Social Affairs and Labor and State Minister for Economic Affairs Hind Al Sabeeh, HE Head of Amiri Protocols Sheikh Khalid Al Abdullah Al Sabah, and Head of Kuwait's Public Relations Association Jamal Al Nasrullah, who awarded Zain's Regulatory and Government Affairs Director Shaikha Modhey Ali Al Jarah Al Sabah and Zain's Customer Care Director Raed Al Thaqeb with the Excellence in Call Center Award, Excellence in VIP Customer Service, and Excellence in Corporate Sustainability and Social Responsibility.
Kuwait's Public Relations Association dedicates this prize to shed light on the distinguished efforts and achievements of companies and organizations in the fields of public relations and customer service across all industries from both the public and private sectors. The event also featured a number of workshops about the strategies of PR and customer service targeted at employees of ministries and organizations.
The judging committee — responsible for selecting the winners — consisted of local and international PR and Customer Service experts who evaluated the participating entities as per the highest international standards. The standards included serving customers while meeting their needs, distinguished social contributions, excellent media presence, and more.
During December 2017, Zain proudly received four titles as part of the fifth Advertising Creativity Award. The award, organized by the Arab Media Forum, recognized Zain's achievements in the Influence Category Award for Zain's Ramadan 2017 TVC, the National Campaigns Category Award for Zain's Kuwait National Day 2017 TVC, the Direction Category Award for Zain's Eid 2017 TVC, as well as the Public Relations and Corporate Sustainability Creativity Award for the company's long-list of initiatives and programs launched during 2017.
Zain's sponsorship of Kuwait's Public Relations and Customer Service Prize for the third consecutive year showcases its distinguished PR and media involvement, and further strengthens the company's role as a leading private sector company launching several public relations and marketing campaigns all year round. Zain will continue supporting this very important field which carries significant and informative messaging to the public at large and the communications world as a whole, whether through traditional or modern media tools.