(MENAFN - Emirates News Agency (WAM))
DUBAI, 29th May, 2018 (WAM) -- The organisers of the official international content market in Dubai, MYCONTENT, announced their ground-breaking plans for this year.
The event will offer a seamless convergence of media, entertainment and technology at one of the most iconic and prestigious international conference venues in Dubai, the 'Jumeirah Beach Hotel Conference Centre' for the first time, on 9th and 10th December, 2018.
MYCONTENT comes at a time, when the media and entertainment market in the UAE and across the globe is on the cusp of change, with a number of key contributing factors, including the region's young population fuelling creativity and innovation in media services, the rising demand for local Arabic content that is driving the growth of the local media industry, and digital technology creating more opportunities across various media platforms and driving investments in untapped markets.
With the evolving nature of technology pushing the limits of innovation, MYCONTENT challenges the existing norms, embraces disruptive technology and delivers it par excellence, in order to meet the expectations of industry partners, exhibitors and all key stakeholders.
This year, MYCONTENT features the all-new 'Plug & Work' solution, which eliminates the need to carry and make additional installations onsite and enables a hassle-free, on-the-spot, ready-made solutions for exhibitors. The Plug & Work concept also answers the new demands of the industry and looks after the ROI of clients. In addition, all exhibitors can expect guaranteed pre-scheduled meetings and choose their pre-designed exhibit units that are tailor-made to suit the requirements of attending clients in order to boost visitor engagement, collect real-time data and offer a more personalised experience to everyone attending the event.
"As a number of sweeping reforms and fundamental changes are shifting the media and entertainment landscape in the UAE and across the globe, we feel there is a need for a new approach that nurtures creativity and innovation in the media industry. Armed with a new mindset and open to a world of opportunities in Dubai, Dubai's International Content Market, MYCONTENT, presents a key gateway to the Middle East and African media industry. Facilitating great returns on investment for everyone attending this two-day event, MYCONTENT satisfies the needs of the media industry," said Anas Al Madani, Vice Chairman and Group CEO of INDEX Holding.
"The Middle East has always had a limitless appetite for engaging media content and with over 900 channels broadcasting high-quality local content for more than 50 million TV households in the MENA region, there is an immense potential for innovation both in terms of creating and delivering content through the right media networks and platforms," he added.
WAM/Rola Alghoul/Nour Salman