Saturday, 23 March 2019 08:43 GMT
img

The Global Market for M-Commerce: Opportunities & Challenges to 2021



(MENAFN - PR Newswire)

DUBLIN, Dec. 11, 2018 /PRNewswire/ --

The "Global M-Commerce 2018" report has been added to ResearchAndMarkets.com's offering.

Global M-Commerce sales are projected to double between 2018 and 2021, with MCommerce's share of total online retail increasing to almost three-quarters, according to a forecast cited in this report.

Although all global regions have experienced growth in M-Commerce adoption in recent years, Asia-Pacific remains the global leader in mobile shopping, accounting for around 50% of global online transactions conducted via mobile devices. Moreover, China alone generated around two-thirds of global M-Commerce sales in 2017 with a projection to further growth.

Among the main drivers of global mobile shopping are the increasing number of mobile and Internet users, growing adoption of mobile payment methods and the development of mobile shopping apps and mobile-enhanced websites. Asia had the highest rate of Internet traffic stemming from mobile phones, followed by Africa and South America, as of early 2018.

One more important growth driver is the development of mobile shopping apps. Already in 2017, almost one-third of online retail sales worldwide were generated via mobile apps, with the highest share belonging to the global leader -Asia and the second highest to North America. Due to the wide success of M-Commerce worldwide, risk of fraud through the mobile channels rises. Detecting fraudulent orders and security concerns with mobile platforms are among the main challenges for the M-Commerce merchants worldwide.

In order to reduce the various fraud risks, M-Commerce merchants have adopted an array of fraud prevention tools; among the most popular are card verification value (CVV), fraud scoring, address verification service (AVS), authentication and velocity checks, as revealed by a survey of merchants cited in the report.

Key Topics Covered

1. Management Summary

2. Global Developments Overview of M-Commerce Market, November 2018Mobile Phone Internet Users, in billion, and Penetration, in % of Internet Users, 2016 - 2021fBreakdown of Internet Traffic Worldwide by Device, in %, by Region, February 2018Retail M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in%, 2016 - 2021fBreakdown of E-Commerce Sales by Mobile App and Desktop and Mobile Web Browser, in %, and Total E-Commerce Sales, in USD billion, by Region, 2017Share of Transactions Conducted via Mobile, in % Online Transactions, by Region, Q2 2018China' Share of Global M-Commerce Sales, in %, 2017 & 2021fShopping Channels Used at Least Weekly, by In-Store, PC, Tablet and Mobile, in % of Global Online Shoppers, 2013 & 2018eMobile Payment User Penetration, in % of Internet Users, by Regions and China, Q4 2015 & Q2 2017M-Commerce Fraud Detection Tools and Services Used by Merchants, in % Merchants, March 20183. Asia-Pacific 3.1. Regional M-Commerce Sales in Asia-Pacific, in USD billion, and Share of Retail E-Commerce Sales, in%, 2016 - 2021fShare of Internet Users Accessing the Internet via Smartphone, in %, by Australia, China, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, 2017Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 20173.2. China M-Commerce Sales, in CNY billion, and Share of Retail E-Commerce Sales, in %, 2015 - 2020fNumber of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2017Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2017Devices Used for Shopping Online, in % of Online Shoppers, 2013 - 2017Breakdown of the Use of Browsers and Apps in Online Shopping, by Use for Placing Orders and for Browsing, by Device, in % of Urban Middle-Class Internet Users, January 2017 3.3. Japan M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015-2017M-Commerce Sales, in USD billion, in % of Total Retail E-Commerce Sales, in %, 2016 - 2021f3.4. South Korea M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2013-2017Online Shopper Penetration, by Device, in % of Internet Users, 2016 & 2017M-Commerce Sales by Product Category, in KRW million, and M-Commerce Share of E-Commerce Sales in Each Category, in %, 2016 & 2017Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, March 20183.5. AustraliaBreakdown of Devices Used For Shopping Online, in % of Online Shoppers, February 20173.6. India Mobile Internet Users, in millions, October 2015, December 2016 & 2017 and June 2018fCategories Researched on the Mobile Internet, in % of Mobile Internet Users, and Breakdown of Daily Time Spent on Mobile Internet by Category, in %, incl. Shopping, Q2 2017Share of Online Shoppers Who Installed 2 to 5 Retail and Shopping Apps on Their Smartphone, in %, 20173.7. Indonesia Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017 Activities Performed via Smartphone, incl. Shopping Online, in % of Smartphone Users, July 2017Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, in millions, Total Views, in millions, and Average Minutes per View, June 20173.8. Thailand Devices Used to Access the Internet, in % of Internet Users, Q1 2016 & Q1 2017Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, June 2017Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f3.9. Singapore Breakdown of Online Shoppers by Device Used, in %, 12 Months to July 20173.10. Malaysia Portable Devices Used to Access the Internet, in % of Internet Users, Q2 2017Share of Online Shoppers Who Made Their Most Recent Purchase via Mobile, in % of Online Shoppers, August 2017 3.11. Vietnam Breakdown of Internet Traffic by Device, in %, March 2018Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 20174. Europe4.1. Regional M-Commerce Share of Retail E-Commerce Sales, by Selected Countries in Western Europe, in %, 2016 - 2021fMobile Shopper Penetration in Selected Countries in Europe, in % of Online Shoppers, June 20184.2. UK M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021fPayment Methods Preferred in E-Commerce, in % of Online Shoppers, June 20174.3. GermanyM-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021fBreakdown of B2C E-Commerce Sales by Device, in %, 2016 & 2017Devices Used for Online Shopping, in % of Online Shoppers, 2014, 2016 & 2017Reasons for Cancelling a Purchase via Smartphone, in % of Smartphone Shoppers, 2017 Share of Purchases Preceded by Online Research via Smartphone, in %, by Online and Offline Purchases, 2017Top 10 E-Commerce Platforms by Market Share, 2017/20184.4. France M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021fDevices Used in Online Shopping, in % of Online Shoppers, 2016 & 2017Top 15 E-Commerce Websites/Applications, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 20184.5. Russia Mobile Shopper Penetration, in % of Online Shoppers, 2017Breakdown Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2017Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, Location Type and Total, 20174.6. Italy M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 - 2017e4.7. Netherlands Breakdown of Online Purchases by Device, in %, 20174.8. Spain Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 20174.9. Belgium Breakdown of Online Spending by Device, in %, Q1 2017 & Q1 2018Share of Online Shoppers Who Made Their Latest Online Purchase via Smartphone, in % of Online Shoppers in Belgium, Q3 2016 & Q3 2017 4.10. Poland Devices Used for Online Shopping, in % of Online Shoppers, April 2017 & April 20184.11. Turkey Breakdown of Page Views and Orders in Online Stores, by Desktop and Mobile, in %, 20175. North America 5.1. USA M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2018f - 2022fBreakdown of the Number of Retail Apps Installed on the Smartphone, in % of Online Shoppers, and Frequency of Online Shopping via App, in % of Online Shoppers With Shopping App, March 2018Awareness and Usage of Emerging Technologies in Shopping, in % of Consumers, December 20175.2. Canada Devices Used to Access the Internet, in % of Internet users, 2016 - 2018eDevices Used to Make Purchases Online, in % of Online Shoppers, 2016 - 2018e 6. Latin America 6.1. Regional M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2017 - 2022fBreakdown of E-Commerce Transactions by Channel/ Device, in %, Q4 2017 6.2. Brazil Breakdown of E-Commerce Transaction Volume, by Device Used, in % Transactions, February 2017M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021fM-Commerce Sales, in BRL million, Average M-Commerce Order Value, in BRL, and Number of Purchases, in millions, Q1 2017 & Q1 2018 B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, 2017Product Categories Purchased via Mobile, in % of Mobile Shoppers, March 2018Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, August 2018E-Commerce Apps or Websites Most Used for Mobile Shopping, in % of Mobile Shoppers, March 2017 & March 20186.3. Argentina M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2017 - 2022fBreakdown of Devices Used in Last Online Purchase, in % of Online Shoppers, 2016 & 2017Top 10 E-Commerce Websites/Apps Ranked by Number of Orders Received, February 20186.4. MexicoNumber of Internet Users by Device Used to Access the Internet, in millions, and Penetration, in % of Internet Users, May 2016 & May 2017Product Categories Purchased Online by Device, in % of Online Shoppers, August 2017M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021fTransactions Conducted via Mobile App, in % of Mobile Device Owners, August 2017Online Payment Methods Used in E-Commerce, by Device Used, in % of Online Shoppers, August 20176.5. ColombiaDevices Used to Access the Internet, in % of Internet Users, July 2017Breakdown of Devices Used in E-Commerce, in % of Online Purchases, 20177. Middle East and Africa 7.1. Regional Smartphone Penetration, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017 Devices Used to Access the Internet, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017 Share of Internet Users Accessing the Internet via Smartphone, in %, by Egypt, Kenya, Morocco, Nigeria, South Africa, Q2 2017Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Kenya, Morocco, Nigeria and South Africa, 20177.2. Saudi Arabia Devices Used to Connect to the Internet, in % of Adults, March 2017Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 20177.3. South Africa Breakdown of Devices Preferred in Online Shopping, in % of Online Shoppers, August 20177.4. EgyptDevices Used to Access the Internet, in % of Adults, July 2017Shopping Activities Conducted Online, in % of Individuals, 2016 & 20177.5. Nigeria Breakdown of Internet Traffic by Device, in %, February 2018Share of Internet Users Shopping Online via Smartphone At Least Weekly, in % of Internet Users, 2017

Companies Featured

  • 11Street Co. Ltd.
  • AliExpress Ltd.
  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • Blibli.com
  • Cdiscount SA
  • Coupang Corp.
  • eBay Inc
  • ebay Gmarket Co Ltd
  • FNAC SA
  • Groupon Inc.
  • Lazada Group SA
  • Lojas Americanas S.A
  • MercadoLibre Inc.
  • Otto GmbH & Co KG
  • Tokopedia PT
  • Vente-privee.com SA
  • Wemakeprice Inc.
  • Wish Inc

For more information about this report visit https://www.researchandmarkets.com/research/4ccvbr/the_global_market?w=5

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Media Contact:

Laura Wood, Senior Manager For E.S.T Office Hours Call +1-917-300-0470 For U.S./CAN Toll Free Call +1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716

SOURCE Research and Markets

Related Links

http://www.researchandmarkets.com

Also from this source
17:15 ET Global Supercapacitor Market Outlook Report 2018...
17:00 ET Global Drug Adherence Enhancement Market: Devices & ... Explore More news releases in similar topics

  • All Entertainment & Media
  • Electronic Commerce
  • Business Technology
  • General Business

MENAFN1112201800701241ID1097818389


The Global Market for M-Commerce: Opportunities & Challenges to 2021

Authors_Square_PromoteArticle2019

  Most popular stories  

Day | Week | Month