Industry News In Brief (October 30, 2023)
Date
10/30/2023 2:08:21 AM
(MENAFN- PRovoke)
NEW YORK - FGS Global has acquired Prospero Latino, a Latino-focused bilingual strategic communications firm based in Miami and Washington. Prospero Latino works with corporate, Political and non-profit clients to effectively connect with American Latinos.
Prospero Latino offers a range of services complementing and enhancing FGS Global's existing capabilities, including advocacy communications, corporate communications and cultural consulting. Its Latino-focused public relations strategies include Spanish language and Latino earned media outreach, third-party and community engagement, Spanish language media training, bilingual Latino-focused content creation and transcreations. Prospero Latino will be fully integrated into FGS Global as FGS Prospero.
NEW YORK - Accenture has reached a deal to acquire
ConcentricLife,
a healthcare
marketing
agency with expertise in helping life sciences brands build an optimal brand experience at any stage of the health journey. The agreement to acquire ConcentricLife, which is
a subsidiary of Stagwell,
reinforces Accenture Song's continued investment in creating
end-to-end solutions for its life sciences clients through communications and experiences pertinent to patients and healthcare professionals.
NEW YORK - Digital marketing agency Mod Op has acquired Crenshaw Communications, a New York-based PR agency. The acquisition marks Mod Op's first move into PR. The combination of Mod Op's digital marketing prowess and Crenshaw's depth of PR expertise will enable Mod Op to offer clients a curated suite of services tailored to meet business challenges. Crenshaw Communications founder Dorothy Crenshaw will now serve as Mod Op's chief public relations officer.
ST. LOUIS - FleishmanHillard president and CEO John Saunders has been awarded a Doctor of Philosophy (Honoris Causa) degree from Dublin City University. He is the first public relations communicator to receive this recognition from the Irish university. In remarks at the ceremony, Saunders (pictured) was recognized as one of Ireland's communications pioneers, a global leader in the public relations field and a noted supporter of equality, diversity and inclusion in the workplace. He joins an esteemed group who have received the recognition, including Mother Teresa and former US President Bill Clinton.
AUSTIN, TX - Grapevine PR + Consulting has rebranded under the name GVG Agency. The rebrand reflects the evolution of the agency into a digital marketing agency committed to brand growth through influencer marketing, innovative paid media strategies, content marketing, SEO, and other digital marketing services, in addition to its original PR strategy.
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