(MENAFN- Ameliorate Digital Consultancy)
The Netherlands, a nation renowned for its picturesque windmills, tulip fields, and progressive healthcare system, boasts a flourishing oral care market that reflects the country's commitment to overall health and well-being. With a strong emphasis on oral hygiene and dental health, the Dutch population has embraced a proactive approach to oral care, fuelling the growth of a diverse and competitive oral care industry. The Netherlands places significant importance on promoting oral health awareness and education. The Dutch government, along with dental associations and organizations, actively conducts public health campaigns to educate citizens about the significance of maintaining good oral hygiene habits. These efforts have played a crucial role in cultivating a health-conscious society that prioritizes regular dental check-ups, proper brushing, and flossing.
The oral care market in the Netherlands has witnessed a surge in demand for innovative products that cater to specific oral health needs. Consumers are now seeking oral care solutions beyond basic toothpaste and toothbrushes. Dental floss, mouthwash, teeth whitening products, and electric toothbrushes are some of the products experiencing high demand. Additionally, eco-friendly and natural oral care products are gaining popularity among environmentally-conscious consumers. Dutch dental professionals have been early adopters of advanced technologies in their practices. This trend has influenced the oral care market, with consumers seeking cutting-edge dental products and treatments. Advancements in dental materials, digital dentistry, and minimally invasive procedures have enhanced the overall patient experience and contributed to the growth of the oral care industry.
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The Netherlands has become a popular destination for dental tourism in recent years. Tourists from neighboring countries and beyond seek dental treatments in the country due to its skilled dental professionals, state-of-the-art dental clinics, and cost-effective services. This influx of dental tourists has contributed to the growth of the dental care sector in the Netherlands. Also, the Dutch government maintains stringent regulations concerning oral care products and dental practices to ensure consumer safety and quality standards. All oral care products sold in the market must meet strict regulatory requirements, providing consumers with the assurance of safe and effective products.
Dutch dental professionals adhere to high standards of care and professionalism. They are well-trained, and dental practices are equipped with advanced technologies and techniques. The emphasis on quality dental services instills confidence in the population, encouraging them to seek professional help when needed. In addition to that, the Netherlands has a culture of sustainability and eco-friendliness, and this extends to oral care as well. Consumers in the country are increasingly opting for natural and eco-friendly oral care products, promoting a healthier lifestyle while minimizing the impact on the environment. Dutch culture recognizes the importance of instilling good oral care habits from a young age. Children are taught about the importance of dental hygiene at home and in schools. Pediatric dental care is widely available, and efforts are made to create a positive and comfortable experience for children during dental visits. Dutch dental professionals actively participate in the annual“Brush Week” (Poetsweek) campaign, targeting schoolchildren with engaging activities and educational materials to promote proper oral hygiene habits.
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Approximately 90% of the Dutch population has some form of dental insurance, making oral care more accessible and affordable for a large majority of the people. This high coverage rate encourages regular dental visits and contributes to the overall health-conscious culture of oral care in the country. Unlike many other European countries, the Netherlands does not fluoridate its water supply. Instead, fluoride is primarily provided through toothpaste and other dental products. Despite this, the country maintains a relatively low rate of dental caries (cavities) due to its strong focus on preventive oral care. The Netherlands observes Dental Health Month (Mondzorgmaand) every March, during which dental professionals and organizations hold various events and campaigns to raise awareness about oral health and preventive care. Also, the Netherlands has a tradition of offering sugar-free or low-sugar candy during Sinterklaas (Saint Nicholas) celebrations and other festive occasions. This cultural practice aligns with the country's commitment to oral health and reducing sugar consumption.
The Netherlands has one of the highest per capita uses of electric toothbrushes in the world. Consumers in the country favor electric toothbrushes for their efficiency and effectiveness in maintaining oral hygiene. Also, the Netherlands has witnessed the emergence of several innovative oral care start-ups that focus on providing eco-friendly and natural oral care products. These start-ups have gained popularity both locally and internationally, reflecting the growing demand for sustainable oral care solutions. Furthermore, the Netherlands boasts one of the highest dentist-to-patient ratios in Europe, with approximately 10,000 practicing dentists serving a population of around 17 Million people. This ensures that dental services are readily available to the Dutch population, contributing to a culture of regular dental visits.
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The Netherlands has a high demand for orthodontic treatments, and it is common to see individuals of various ages wearing braces. The Dutch culture places value on having straight and well-aligned teeth, leading to a thriving orthodontics market. Dutch dental practices are known for their adoption of advanced dental technologies and techniques. From digital dentistry to 3D printing of dental restorations, the country stays at the forefront of dental innovations, ensuring patients receive the best possible care. The Netherlands is home to several prestigious dental schools and research institutions, including the Academic Centre for Dentistry Amsterdam (ACTA). These institutions contribute significantly to dental education, research, and advancements in oral care practices. The headquarters of the FDI World Dental Federation, a global dental organization, is located in Geneva, Switzerland. However, the Netherlands has been actively involved in FDI initiatives and conferences, playing a crucial role in international dental collaborations.
Recent Developments:
In April 2021, Envista Holdings Corporation announced a partnership for providing value-added solutions and a variety of services to Curaeos' fast-growing network of dental clinics across the Netherlands. In April 2021, Gilde Healthcare invested EUR 1.4 billion in the dental chain Tandarts Today. The investment provides Tandarts Today with capital to further expand its market position and services in the domestic market.
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Considered in this report
Geography: Netherlands Historic year: 2017 Base year: 2022 Estimated year: 2023 Forecast year: 2028
Aspects covered in this report
Netherlands Oral Care Market with its value and forecast along with its segments By Product (Toothpaste, Toothbrushes & Accessories, Mouthwash/Rinses, Dental Products & Accessories/Ancillaries, Dental Prosthesis Cleaning Solutions, and Others) By Distribution Channel (Supermarkets & Hypermarkets, Convenience stores, Pharmacies, Online stores, and Other distribution channels) By Age Group (Adults, Kids, and Infants) By Application (Home and Dentistry) Various drivers and challenges On-going trends and developments Top profiled companies Strategic recommendation
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