(MENAFN- GlobeNewsWire - Nasdaq) Global Vitamins market Growth is Driven by Rising health Awareness, Demand for Preventive Healthcare, and Innovation in Supplement Formats.Pune, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Vitamins Market Size & Growth Analysis:
According to SNS Insider, The Vitamins Market size was estimated at USD 5.93 billion in 2023 and is projected to reach USD 10.54 billion by 2032, growing at a CAGR of 6.64% during the forecast period of 2024-2032. The increasing focus on preventive healthcare, rising awareness about the benefits of vitamins, and the growing demand for dietary supplements have been key drivers behind the market's expansion.
The vitamin market is rapidly increasing due to heightened health awareness, increased usage of dietary supplements, and an escalating rate of global vitamin deficiencies. Synthetic and natural vitamins are now in more significant demand because consumers increasingly view supplements as helping them in areas such as general wellness, immunity, and health maximization.
Market Overview
The Global Vitamins Market is witnessing rapid growth as it is in step with the trend of the global shift towards preventive healthcare, wellness trends, and maintaining optimal health through diet and supplements. Demand for vitamins has surged as consumers have become more conscious of the benefits these essential nutrients provide for immunity, energy, skin health, and bone strength. The growing anxiety over deficiencies in key vitamins like Vitamin D and Vitamin B complex has further driven the demand for these products.
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Vitamin production is quite diverse, and synthetic vitamins lead the way as they are economical and are applied in various products, including dietary supplements, food fortification, and pharmaceuticals. However, there is also growing interest from consumers in natural and organic vitamins, especially among health-conscious consumers and those looking for clean-label and plant-based products. Major players in the market are increasing their product lines to include more sustainable and natural vitamin alternatives to keep pace with a global trend toward organic and wellness-oriented consumer preferences. Moreover, the advancement in production technology and formulations has brought vitamins within easier reach for consumers, adding to the momentum of growth.
Major Players Analysis Listed in this Report are:
Koninklijke DSM NV Glanbia PLC ADM BASF Lonza Group Adisseo Vitablend Nederland BV SternVitamin GmbH Farbest-Tallman Foods Corporation The Wright Group Zhejiang Garden Biochemical High-Tech Co., Ltd NewGen Pharma Rabar Pty Ltd. Resonac BTSA BIOTECNOLOGÍAS APLICADAS SL Cargill Incorporated Archer Daniels Midland Company (ADM) Ingredion Incorporated Tate & Lyle PLC Agrana Beteiligungs-AG Grain Processing Corporation Roquette Frères
Vitamins Market Report Scope
| Report Attributes | Details |
| Market Size in 2023 | US$ 5.93 billion |
| Market Size by 2032 | US$ 10.54 billion |
| CAGR | CAGR of 6.64% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Key Regional Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East]), Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
Segment Analysis
By Source
In 2023, synthetic vitamins held a dominant market share, accounting for 65% of the total revenue. This is attributed to their cost efficiency, ease of mass production, and longer shelf life compared to natural alternatives. Synthetic vitamins are widely used in the production of dietary supplements, fortified foods, and pharmaceutical applications. The broad availability and accessibility of synthetic vitamins make them a preferred choice for many consumers and manufacturers.
By Type
Vitamin B dominated the market in 2023, holding a share of 38.2%. This vitamin complex plays a crucial role in various physiological functions, including tissue regeneration, metabolism support, and nerve repair. Its importance in manufacturing dietary supplements, pharmaceuticals, dairy products, and cosmetics has contributed to its dominance. Additionally, Vitamin B is vital during pregnancy for fetal development, further boosting its market presence. As demand for energy, cognitive function, and skin health products increases, Vitamin B's market share continues to grow.
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Vitamins Market Segmentation
By Source
By Type
Vitamin B Vitamin E Vitamin D Vitamin C Vitamin A Vitamin K
By Application
Healthcare products Food & Beverages Infant Foods Dairy products Bakery & confectionary products Beverages Others
Feed Personal care products
Regional Analysis
In 2023, the Asia Pacific region held the largest share of the vitamin market, accounting for over 40% of the global market share. The region's dominance can be attributed to several factors, including a large and growing population, increasing health awareness, rising disposable incomes, and rapid urbanization. Additionally, there is a rising demand for dietary supplements and vitamin products in countries like China and India, where consumers are becoming more health-conscious. The expansion of the middle class and increasing disposable income have made vitamins more accessible to a larger consumer base.
North America and Europe are also significant players in the market, but Asia Pacific's rapid growth, especially in countries like China, India, and Japan, positions it as the region with the largest share. The increasing focus on preventive healthcare, the rise of wellness trends, and the growing consumer preference for natural and organic products in these regions further strengthen Asia Pacific's market leadership.
Recent Developments
In January 2025, Mela Vitamins collaborated with WNBA champions Azurá Stevens (LA Sparks) and Dana Evans (Chicago Sky) to promote wellness among women of color. The collaboration is working to empower communities of color to take control of their health and work to combat the existing health disparities. In January 2025, A Fairy Meadow GP alerted consumers to beware of the contents in their vitamin supplement after consulting on several cases involving poisoning due to a typical constituent.
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Table of Contents – Major Key Points
1. Introduction
2. Executive Summary
3. Research Methodology
4. Market Dynamics Impact Analysis
5. Statistical Insights and Trends Reporting
5.1 Incidence and Prevalence (2023)
5.2 Prescription Trends, (2023), by Region
5.3 Vitamin Supplement Consumption, by Region (2020-2032)
5.4 Healthcare Spending on Vitamins, by Region (Government, Commercial, Private, Out-of-Pocket), 2023
6. Competitive Landscape
7. Vitamins Market by Source
8. Vitamins Market by Type
9. Vitamins Market by Application
10. Regional Analysis
11. Company Profiles
12. Use Cases and Best Practices
13. Conclusion
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