singapore - the sentosa development corporation, which oversees the singapore island's marketing and development, has appointed we communications as its strategic communications partner following an evaluation process.
we's overarching mandate includes expanding on sentosa's new branding as the place“where discovery never ends,” and position the resort island as asia's must-visit sustainable tourism and leisure destination.
we will lead communications strategies targeted at locals and international tourists to increase engagement and emotional connections to the sentosa, located off singapore's southern coast.
the firm will also focus on the development corporation's sentosa-brani master plan, which includes long-term plans to reshape sentosa and adjacent pulau brani into a premiere tourism spot.
mira bharin, sdc's divisional director of marketing and guest experience, said we communications will allow sentosa to bring their brand“to life.”
“we communications brought fresh perspectives, a vibrant team spirit, and data-led insights to our strategic communications challenge,” bharin said.“their commitment to sustainability and holistic well-being also aligns with our vision for sentosa, and we are confident that this partnership will help elevate sentosa's position as the leading eco-tourism hub in asia."
daryl ho, we singapore's managing director, said,“our mission is to celebrate and share sentosa's continued transformation into a must-see sustainable leisure destination where people discover unique experiences and connections. the worlds of travel, experiences and sustainability are colliding, and sentosa is well-placed to address this opportunity.“i believe our team's strength in impactful storytelling and expertise in data-led strategic integrated communications will be integral to achieving success in this.”
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