(MENAFN- Trend News Agency)
BAKU, Azerbaijan, September 12. Mastercard is
actively participating in developing and introducing new digital
products in Kazakhstan, General Manager Central Asia at Mastercard
Rafal Trepka told Trend.
According to him, with direct participation of the company,
Apple Pay, Samsung Pay and google pay systems became available in
Kazakhstan - these were the most important steps towards the
digital future, which helped even more people in Kazakhstan to get
the opportunity to choose the most convenient payment method.
'These services make it possible to use bank cards anytime and
any place thanks to the Mastercard Digital Enablement Service
(MDES). All Mastercard transactions, made using a smartphone or any
other device, are protected with payment tokens. Tokens are
one–time combinations of digits that are used on mobile devices
instead of 16-digit numbers on plastic cards. The use of tokens
allows Mastercard to provide a secure and convenient payment
method,' Trepka said.
He noted that recently the company launched 'Pay in motion with
Mastercard' campaign with banks partners (Halyk Bank, Altyn Bank,
Jusan Bank, Forte Bank, Freedom Finance Bank of Kazakhstan and
Eurasian Bank), within which Mastercard cardholders get a chance to
win 1 million tenge ($2,177). In order to do this, cardholder must
pay for purchase using Apple Pay, Samsung Pay and Google Pay with a
smartphone or other device (for example, a watch) in the amount of
3,000 tenge ($6) each. The drawing of million tenge is held weekly
in each of the participating banks.
'Mastercard takes an active part in the development and
introduction of new digital products that help small and
medium-sized businesses become active participants in e-commerce.
For example, in cooperation with partner banks, 'Tap on Phone'
technology has been introduced, when an ordinary smartphone becomes
a full-fledged Point of Sale (POS) terminal for accepting
contactless payments by bank cards and other devices,' he
stated.
According to Trepka such products were launched by a number of
Kazakh banks. This is very convenient for accepting cashless
payments in places where previously payment was required only in
cash - taxi, small shops, markets, hairdressers, shoe and clothing
repair shops, flower and newspaper kiosks, etc. Cooperation with
banks on the implementation of 'Tap on Phone' opens up even more
opportunities for the widespread use of cashless and contactless
payments.
'Mastercard is actively helping their partner banks in
introducing projects, that were developed by startuppers.
Mastercard together with the Ministry of Trade and Integration of
Kazakhstan and other partners is also conducting educational
webinars for small and medium business from large international
companies, with extensive and diverse experience in such areas as
Internet marketing, e-commerce, electronic payments, accounting,
management cash flows, etc. in order to develop e-commerce in
Kazakhstan,' Trepka noted.
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