(MENAFN- The Peninsula) Sanaullah Ataullah |
The Peninsula
Doha: Qatar's leading hypermarket chain Lulu Group has launched British Food Week, exploring major foods and food habits of Great Britain.
The festival will run at all Lulu Hypermarkets across Qatar until June 3, 2022 and shoppers will be able to make the most of the finest British summer treats, from a range of juices and bottled cordials to a wide selection of British cheeses, organic milk, flavoursome yoghurts, chocolates, biscuits, tea brands, and specialty breads.
The festival, being hosted by the Group in association with the British Embassy, was inaugurated by Ambassador of the UK to Qatar H E Jon Wilks at Lulu Hypermarket, Abu Sidra yesterday, in the presence of senior British Embassy Officials and members from Qatar British Business Forum.
The event was also attended by Director of Lulu Group International Dr. Mohamed Althaf and other senior officials from Lulu Group and many dignitaries from leading business groups operating in Qatar and other walks of life.
Ambassador Wilks in his inaugural address said:“We are looking forward to everybody coming Lulu to join British Food Week as it is offering something for everybody.”
He said that the festival is not only offering broad range of the products but there are a lot of new ranges such as glutton-free, lactose-free, low sugar, no added sugar and other healthy products.
“There are new brands in the market and those people are familiar with and their favourite products as well on special deal,” said the Ambassador. He said that customers can avail the offers of the festival to buy their favourite products and try new products.
“Every year I participate in the opening of British Food Week which increases sale of British products and interest of people in those products. Following the feedback of visitors, Lulu brings new and more products,” said the Ambassador.
Dr. Althaf said:“We have been holding British Food Festival for last 10 years. The festival aims at demonstrating the new ranges of British products which are constantly increasing at Lulu outlets.”
British Ambassador to Qatar H E Jon Wilks CMG; Director of Lulu Group International Dr. Mohamed Althaf; and other officials and guests inaugurating the British food festival at Lulu Hypermarket, Abu Sidra, yesterday. PicS: Salim Matramkot/The Peninsula
“Customers are already associated to British products due to its high quality and safe food products. Our idea is to expand that range into more modern and innovative functional food items. The focus is to encourage people to eat healthy food items,” said Dr. Althaf.
He said the UK is one of the first governments which issued legislations on high fat, high sodium and high sugar contained foods to make people healthy.
“We make sure to follow same principle here by introducing those lines which are very healthy. The UK also introduced many eco-friendly standards such as biodegradable packaging materials which helps to ensure the sustainability and preserve the environment,” said Dr. Althaf.
He said Qatari citizens and expatriates in Qatar are familiar with British food products which are one of the most diverse ranges in the world.
Many British products were specially flown in to fill the aisles of Lulu for this promotion. In the food section, there will be a special emphasis on fresh food, cheeses, breads, and fruit and vegetables. Shoppers can easily shop the essential ingredients and whip up a traditional British meal, such as the fish and chips or Sunday roast, by choosing from the classic British dishes offered in both the hot and cold food sections.
The store was decorated with UK and Qatar flags and pictorial representations of iconic landmarks of Great Britain to create the ambience of British architecture, culture, and tradition all along.
The state-of-the-art and award-winning logistics and warehousing facility of Lulu Group in Birmingham supports their entire hypermarket chain, which is why they offer shoppers the widest range of British products at the most affordable prices.
Besides, Lulu Group has a comprehensive network of Export Distribution Centers in 22 countries including the major state of the art facilities recently opened in US, Spain, and Italy.
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