EMEA Industry News In Brief (January 24, 2022)

(MENAFN- PRovoke)

LONDON — Strategic and creative advisory firm Blurred, which had 2021 revenue growth of 73% and specialises in ESG and purpose work (ESGP), has rebranded from Blurred.london to Blurred.global. CEO and founder Nik Govier said:“As we've grown and our client mandates have increased, our day-to-day client engagements now span multiple territories from the Americas to EMEA and the Asia-Pacific region. Also, by its very nature, ESGP themes are global. An issue arising from legislative changes in one market can profoundly affect how a product is sourced, made or sold in countless other markets. An international outlook is essential. The traditional route of opening offices, one market at a time, wasn't right for us. It feels outdated in a working world reshaped by Covid, where workplace choices are no longer constrained by geography and where agile employers are now able to access talent on a global basis. We've focused on combining international ESGP expertise with local market knowledge, and it's worked like a dream.”

LONDON — Grayling has been appointed by public artists and activists Gillie and Marc to deliver a pro bono public awareness and fundraising campaign in partnership with WWF-UK. The Earth Day 2022 project will communicate the impact that climate change has on biodiversity, specifically the global Great Ape population. Grayling will be responsible for the launch and promotion of the year-long public art project. The central London installation will bring to life the expectation that 80% of chimpanzees across the world will face a population decline over the next 30 years.

LONDON — The PRCA has opened entries for the UK Young Lions PR competition , the UK pre-selection heat of the annual Cannes Lions contest to find the most creative young team in the global PR industry. A brief will be set by a charity Partner and participating teams of two, aged under 31, will be given 24 hours to create a campaign. The winning UK duo will spend four days at the Cannes Lions Festival of Creativity this June.

LONDON — Holiday company Thomas Cook has appointed Here Be Dragons to handle its social account, following a three-way competitive pitch. The agency becomes Thomas Cook's agency of record for social, with a brief covering channel strategy, content creation and campaign execution. Here Be Dragons will work with Thomas Cook to drive bookings through its app, underlining the British brand's transition from a high-street holiday provider to a digital travel company.

LONDON — Insurance firm LV, which is part of Allianz, has appointed Engine Mischief as its retained consumer agency after a competitive pitch. The account covers PR, content and social media.

LONDON — Milk & Honey PR has been appointed by Omnos, an“intelligent health” programme founded in 2020 by sports scientist and former athlete Thomas Olivier and international athlete, physicist and investment bank CEO Ben Thomson. Omnos (pictured) is designed to shift the focus of health and wellness from treating symptoms to a holistic prevention model. Milk & Honey will be responsible for UK media relations, alongside digital consultation and collaboration for social media channels to drive brand awareness and increase the number of people using Omnos. The agency team will include head of discovery Imogen Wallis, client manager Kelly Horn and client executive James Liddell.

LONDON — Mexican luxury resort hotel Viceroy Riviera Maya has appointed brand building, communications and analytics agency Boldspace to drive its PR and social media strategy. Viceroy Riviera Maya will also be onboarded onto Boldspace's proprietary analytics platform BoldLens, which will allow the hotel to track all paid, owned and earned communications activity against key metrics, including revenue and competitor benchmarking. The account will be led by Boldspace co-founder, Nick Ford-Young, and associate director, Lou Kelly, reporting to Viceroy Riviera Maya director of sales and marketing Tulio Baruch.

LONDON — Smarts has been hired by Chessington World of Adventures on a two-year brief, after a competitive pitch. The agency will manage the theme park, zoo and hotel resort's UK press office and creative campaigns, including launching new developments.

LONDON — Specialist ESG communications agency Deep Green Media has won new business from Carbon Intelligence (Ci), a consultancy and technology firm providing decarbonisation support to large corporate and financial institution clients. Deep Green Media won the mandate after a competitive pitch and will provide communications strategy, key messaging, media relations, campaign execution and content creation.

AMSTERDAM — De Bruijn PR has joined international communications network IPREX as its new Dutch partner agency. De Bruijn PR, which offers corporate communications, marketing and B2B and B2C public relations, will provide its clients with access to IPREX's global network of partner agencies worldwide.

LONDON — Pine Cliffs, a luxury family resort in the Algarve, Portugal, has appointed P1 Communications as its PR representative in the UK and Ireland. The account will be led by travel PR specialist Surinder Manku.

HAMPSHIRE, UK — Jargon PR has been appointed by Paris-based SaaS software publisher Ringover to support its recent launch in the US. Ringover provides unified communications (UC) software to SMEs and enterprises that integrates telephones, messaging and video calls. The agency will focus on content creation and media relations to establish Ringover's presence in the US, targeting the UC, telecoms, business and start-up media.

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