2024 CMO MOVES REPORT HIGHLIGHTS SHIFTS IN CMO HIRING: DIVERSITY DECLINES AMID INCREASED RECRUITING, AND REMOTE ROLE REDUCTION

(MENAFN- PR Newswire)

• Sharp Increase in CMO Appointments:
  A 45.5% surge in global CMO appointments was observed in 2024, with 310 hires compared to 213 in 2023. The U.S. accounted for 81% of these roles, with California, New York, and Texas leading in hiring activity.
  
• Women Leading:
  Women continued to lead in CMO appointments, comprising 58.1% of hires in 2024, down slightly from 60.6% in 2023. Industries such as Biotech, Pharma & Healthcare (83.3%) and Retail (71.4%) had the highest percentages of female CMOs.
  
• Concerning Decline in Diversity:
  Diversity among newly appointed CMOs saw a dramatic drop, from 21.6% in 2023 to 13.9% in 2024. The most significant decreases occurred in sectors like Manufacturing (from 71.4% to 14.3%), Automotive (40% to 0%), and CPG (from 22.2% to 6.3%).
  
• Reduction in Remote Opportunities:
  The percentage of remote CMO hires dropped substantially, from 22.5% in 2023 to just 12.9% in 2024. Biotech, Pharma & Healthcare, and Media, Sports & Entertainment were among the few industries offering remote flexibility, while others like Automotive, Construction, and Retail had no remote hires.
  
• Personality Traits:
  The report also identifies personality traits common among CMOs, with "Driver" and "Initiator" emerging as dominant DISC profiles. These traits underscore CMOs' focus on assertive leadership and innovative problem-solving, essential for navigating the complex demands of modern marketing.
  
• Industry Breakdown and Educational Trends:
  The technology sector led hiring activity, accounting for 102 appointments in 2024 (a 30.8% increase from 2023). Furthermore, 38.4% of CMOs held MBAs, highlighting the continued value of advanced business education for marketing leadership roles.
  
• External Hires and Agency Experience:
  The majority of CMOs (83.9%) in 2024 were hired externally, with only 16.1% promoted internally. Additionally, only 6.8% of new CMOs in 2024 had recent agency experience (within the past 10 years), with just five hires coming directly from the agency side. These figures closely mirror 2023.
  
• High CMO Turnover and Short Tenures: In 2024, four of 310 CMOs hired have already departed, with one lasting just four months. In 2023, 18.8% of 213 CMOs left within two years, with notable attrition in Restaurants (50%), Financial Services (26.3%), and BioTech, Pharma & Healthcare (22.2%). On a positive note, three 2023 hires were promoted, including two advancing to President roles.

Read the Full Report:
For the full report, visit the Taligence website at:

"The 2024 data on CMO hires provides a compelling look at the challenges and expectations facing today's marketing leaders," said Michael Wright, Managing Partner at Taligence, "The high attrition rate-nearly one in five CMOs hired in 2023 have left their roles-highlights the demanding nature of the position and problematic talent assessment. The fact that 84% of CMOs hired in 2024 were external appointments points to systemic gaps in leadership pipelines and succession plans. The rise in MBAs among CMOs reflects a growing need for leaders who can align marketing with business objectives, especially in finance and sales, over purely creative expertise. Personality trends show a strong preference for bold, decisive leaders who can take action in fast-moving environments. While female representation remains strong, the decline in diverse hires reflects a broader shift away from DEI priorities, raising important questions for companies moving forward."

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Taligence is an executive search and talent intelligence firm specializing in helping businesses find and hire top-tier marketing professionals. Our data-driven insights provide companies and talented people with the tools they need to navigate today's complex job market. Learn more at .

About Crystal

Based in Nashville, Tennessee, and supported by top-tier investors like Salesforce, HubSpot, and Birchmere Ventures, Crystal (Crystal Knows) serves as the personality data platform for relationship-focused businesses.

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SOURCE Taligence LLC

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