(MENAFN- Ameliorate Digital Consultancy)
The global point of purchase packaging market is projected to expand at a CAGR of 6.6% through 2033. As such, worldwide demand for point-of-purchase packaging solutions is anticipated to reach a market value of US$ 31.5 billion by the end of 2033, up from US$ 16.6 billion in 2023.
Retail stores are adopting point of purchase packaging solutions for the advertisement of different products to drive their sales growth. These packaging solutions spark impulse shopping among people before leaving the store. Products packed in point-of-purchase packaging solutions are generally placed in areas with high traffic to attract people's attention.
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Key Takeaways from Market Study:
Sales of point-of-purchase packaging solutions are projected to reach US$ 31.5 billion by 2033-end. The market in Canada is expected to advance at a CAGR of 5.1% through 2033. The current value of the point-of-purchase packaging industry is US$ 16.6 billion. The global market is expected to expand at a CAGR of 6.6% through 2033. Demand for point-of-purchase packaging services in Germany is estimated to increase at a CAGR of 4.6% through 2033.
“Increasing importance of product presentation in the retail industry is projected to stimulate the use of point-of-purchase packaging solutions over the coming years,” says a Fact.MR analyst.
Point-of-purchase packaging solutions are helpful for retail owners to clear their stock of old products. These solutions ensure the constant attention of people on respective products owing to their unique designs. These solutions are placed in high-traffic areas to increase their effectiveness and generate more sales.
Rapidly rising demand for consumer goods around the world is predicted to stimulate the sales of these packaging solutions. Increased demand for various food & beverages and personal care products is expected to drive market growth. Retail shop owners are becoming aware of the use of different packaging solutions that are helpful for them to gain a competitive edge in the global market. Increasing inclination of people to use beauty products is also projected to push the growth opportunities in the global market during the forecast period.
Competitive landscape:
Manufacturers of point-of-purchase packaging products are taking efforts to develop eco-friendly and sustainable solutions to generate novel growth opportunities in the global market.
Key players in the point-of-purchase packaging market are Creative Displays Now, DS Smith, Fellbro, Inc., WestRock Company, Swisstribe, Marketing Alliance Group, International Paper, and Hawver Display.
Segmentation of Point of Purchase Packaging Industry Research:
Paper Foam Plastic Glass Other Materials
By Distribution Channel :
Supermarkets/Hypermarkets Departmental Stores Others
Food & Beverages Personal Care Pharmaceuticals Electronics Automotive Others
North America Europe Asia Pacific Latin America Middle East & Africa
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Winning Strategy
Prominent players in the global market are concentrating on developing eco-friendly products. They are also ensuring the sustainable value of newly developed products. The high growth of organized retail stores and the increasing importance of product presentation across the retail environment are also projected to serve as pivotal factors bolstering the growth opportunities in the global market.
More Valuable Insights on Offer
Fact.MR, in its new offering, presents an unbiased analysis of the global point of purchase packaging market for the period of 2023-2033.
The study divulges essential insights into the market on the basis of type (paper, foam, plastic, glass, others), distribution channel (supermarkets/hypermarkets, departmental stores, others), and application (food & beverages, personal care, pharmaceuticals, electronics, automotive, others), across five major regions (North America, Europe, Asia Pacific, Latin America, and MEA).
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