SMOOCH Beauty was founded at the height of the pandemic to offer a skincare line with premium ingredients and a luxury look at a competitive price point. Less than two years old, the brand has had phenomenal success in numerous territories. With its expansion strategy in place, SMOOCH plans on being the next loved global beauty name.
SMOOCH Beauty Founder Alisha Ramasar created the company to fill a gap in the marketplace. Having used numerous established premium skincare brands, she questioned the price points and the differences between brands. After diving down a research rabbit hole during the lockdown, Ramasar developed a skincare and cosmetics line to meet the need.
“Smooch Skincare is a brand and product range birthed from my pure obsession with skincare,” Ramasar said. “Having researched and tried most brands on the market, I decided to develop a brand that is loved and a product range that is natural, advanced—and doesn't hold back with delivering phenomenal results.”
SMOOCH's mission is to push the self-love movement while providing affordable luxury skincare and beauty essentials. Ramasar uses her“obsession with skincare” to pass her accumulated knowledge on to her customers, helping them achieve the same results as the products with premium prices. Much of her inspiration comes from the trending Kbeauty phenomenon birthed by Korean Skincare.
The next big beauty brand
With competitive prices and ingredients to rival the most expensive luxury brands, SMOOCH Beauty is on the path to being the world's next big beauty brand. Customers can purchase products online or find them on the shelves at South African leading cosmetic retailer ARC, as well as in the USA, Beauty Bridge. The most recent region to have SMOOCH is Kenya, with leading cosmetic platform Blush Box. SMOOCH's skincare, makeup, and beauty essentials are carefully developed to give users optimal results and an easy, luxurious experience.
“SMOOCH is about defining beauty on your own terms, with no boring beauty standards, no rules, and no struggle towards perfection. We are fully invested in providing products that are crazy clean, super easy to use, and made with absolute love,” Ramasar said.
SMOOCH Beauty is set to take on the skincare industry with high-quality products at competitive prices. To learn more about the company, visit the website or reach out on social media at Facebook and Instagram .
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