(MENAFN- GetNews) Bringing Digital Expertise and Buyer-Focused Real estate Services to the Florida Keys
MARATHON, Fla. - November 8, 2024 - Engel & Völkers Florida today announced Mark and Laurie Gable, known as the 'Gables on the Go Team', have joined Engel & Völkers Marathon, part of the Engel & Völkers Florida Keys group. The Gables, formerly affiliated with Coco Plum Real Estate, bring their expertise in digital lead generation, deep knowledge of the Florida Keys, and a strong focus on buyer representation to the global real estate brand.
"Engel & Völkers' global reach and exceptional marketing support offer exciting new possibilities for our business,” said Mark Gable.“We've already achieved significant success with our YouTube channel, and now, with the resources Engel & Völkers provides, we're looking forward to elevating our service and adding even more value for our clients.”
The Gables on the Go Team has built a successful business largely driven by their YouTube channel, which has over 23,700 subscribers and generates the vast majority of their real estate leads. Through the channel, the Gables share local insights and real estate tips, attracting buyers from all over the country who are looking for homes in the Florida Keys. With over 5 million views on their YouTube channel and an average of 100,000 views per month, the Gables on the Go Team has created an invaluable digital footprint. Their approach, focused on authenticity and education, has allowed them to reach buyers before any formal interaction, turning prospects into clients even before the first call.
"Mark and Laurie have built a strong brand that emphasizes trust, local expertise, and digital innovation,” said Stephany Duvall, License Partner of Engel & Völkers Marathon.“Their ability to leverage social media, particularly YouTube, as a lead generation tool is impressive and aligns perfectly with the forward-thinking values of Engel & Völkers. We are excited to support their continued success.”
The Gables on the Go Team has represented $60 million in total sales, with an average sales price of $800,000, across 75 transactions. Their specialization in buyer representation, coupled with their digital reach, sets them apart in the competitive Florida Keys market. They focus on educating buyers about the nuances of the local real estate market, particularly waterfront properties.
"The Gables on the Go Team is a great example of how real estate professionals can leverage digital media to drive their business,” Peter Giese, CEO of Engel & Völkers Florida.“Their success on YouTube is truly remarkable, and we're excited to have them as part of our Engel & Völkers global network. Their innovative approach will only be amplified by the tools and global network we provide.”
Mark and Laurie Gable moved to Marathon in 2019 from northern Georgia after spending over a decade visiting the Florida Keys during summers. Both have a background in education, which informs their people-first approach to real estate. Their experience, combined with Mark's status as a U.S. Coast Guard licensed captain and their focus on waterfront properties, makes them a unique asset to the Engel & Völkers Florida Keys group.
Press contact:
Kaitlin Weigelt, Marketing and Brand Manager
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Tel: (239) 348-9000
About Engel & Völkers:
Engel & Völkers is a global luxury real estate brand. Founded in Hamburg, Germany, in 1977, Engel & Völkers draws on its rich European history to deliver a fresh approach to luxury real estate in the Americas with a focus on creating a personalized client experience at every stage of the home buying or selling process. Engel & Völkers currently operates approximately 300 shop locations with over 6,500 real estate advisors in the Americas, contributing to the brand's global network of over 16,600 real estate professionals in more than 30 countries, offering both private and institutional clients a professionally tailored range of luxury services, including real estate and yachting. Committed to exceptional service, Engel & Völkers supports its advisors with an array of premium quality business services; marketing programs, and platforms; as well as access to its global network of real estate professionals, property listings, and market data. Each brokerage is independently owned and operated.
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