(MENAFN- KNN India)
New Delhi, Jul 10 (KNN) In a significant move to bolster the digital capabilities of Micro, Small, and Medium Enterprises (MSMEs) in India, Vi Business, the enterprise division of Vi, has entered into a strategic partnership with PayU, a leading financial technology company.
This collaboration aims to provide comprehensive digital payment solutions and support services tailored to the evolving needs of Indian MSMEs.
The partnership leverages Vi Business's digital transformation expertise and PayU's proficiency in digital payments and financial services.
Together, they offer an extensive suite of services designed to facilitate the digital journey of MSMEs, including innovative payment solutions, customised offer engines, buy-now-pay-later (BNPL) options, and WhatsApp integration.
Arvind Nevatia, Chief Enterprise Business Officer, Vodafone Idea, stated, "Our partnership with PayU reinforces our commitment to digitally empowering small and medium-sized businesses in India.”
He expressed,“By combining Vi Business's enterprise solutions with PayU's fintech expertise, we aim to accelerate the growth trajectory of MSMEs."
PayU's Chief Executive Officer, Anirban Mukherjee, echoed this sentiment, emphasising the company's belief in digital innovation's potential to transform businesses at the grassroots level.
He added that the partnership would provide a robust suite of business and digital finance solutions designed to increase revenues and boost efficiency for MSMEs.
The collaboration offers several key services to MSMEs, including integrated payment solutions with reduced transaction charges, WhatsApp store functionality for seamless shopping experiences, Buy Now Pay Later (BNPL) options, and customisable offer campaigns to drive customer loyalty.
Additionally, the partnership provides productivity and collaboration tools, including Google Workspace and location tracking.
Vi Business's ReadyForNext program further enhances this offering by providing MSMEs with exclusive access to a range of digital tools at special prices, including personal cloud storage and mobile security solutions.
This comprehensive approach aims to assist MSMEs in managing their digital workplaces, business operations, and customer engagements more efficiently.
(KNN Bureau)
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