
Hispanic C-Suite Corporate Council (HC3) To Host NFL Draft Hispanic Celebration
8:30am | Program Begins | |
Introduction & Why We Are Here -Andre Arbelaez, HC3 President & CEO | ||
8:40am | Welcome to Detroit -Claude Molinari, President & CEO at Visit Detroit | |
8:50am | Welcome Video by Xavier Guitterez, CEO of the Arizona Coyotes, NHL | |
8:55am | The Business of Hispanics in Sports | |
Moderated by Ed Fernandez | ||
Lili Gil Valetta, CEO of Culture+ and Fox Business TV Commentator | ||
Marissa Solis, SVP Global Brand and Consumer Marketing, National Football League | ||
Gustavo Cecilio, PepsiCo Senior Director of Marketing, Hispanic Business Unit | ||
9:30am | Sponsor Introduction: Rocket Mortgage | |
Wilson Santiago, Head of Multicultural Marketing | ||
9:40am | Sports & Hispanics, The Cultural Importance | |
Moderated by Bruno Olvera, Head of Special Supplier Relations, Stellantis | ||
Javier Farfan, Cultural Marketing Strategist, NFL | ||
Hugo Pimienta, VP of Brand Alliances at Major League Soccer | ||
10:00am | Networking | |
10:20am | Feature of Detroit's Jose Maldonado , Augmented Reality by Pink Teddy | |
10:30am | Diversity and Inclusion in Professional Sports | |
Moderated by Josephine Martinez, NFL | ||
Lindsey Verstegen, Detroit Lions, Chief People Officer | ||
Jonathan Beane, Chief Diversity Officer, NFL | ||
KimArie Joyle, Head of Diversity & Inclusion, Rocket Companies | ||
11:00am | The Role of Latinas in the Mainstream Rise of Women's Sports | |
Marissa Solis, SVP Global Brand and Consumer Marketing, National Football League | ||
Sandy Nuñez, VP of Talent Management, NFL | ||
11:30am | Technology with Cybersecurity in Sports & Business | |
Moderated by Alberto Caballero, Field CISO, SentinelOne | ||
Octavio Delgado, Digital Transformation Leader, General Motors | ||
Tomas Maldonado, CISO, NFL | ||
12:00pm | Connecting the Education of our Students through the Metaverse | |
Guillermo Diaz, CEO & Founder of Conectado Inc., former CIO of Cisco | ||
12:25pm | Hispanic Scholarship Awards Luncheon and Keynote Speaker/Fireside Chat with Detroit Cristo Rey President, Christopher Lynch | |
2:00pm | Michigan Business Panel | |
Moderated by Jorge Ferraez, Publisher of Latino Leaders Magazine | ||
Mark Moreno, Executive Director, Michigan Hispanic Chamber of Commerce | ||
Jesse Venegas, Vice President of Ideal Group | ||
Jose L. Flores, CEO of Ancor Automotive | ||
Brenda Arbelaez, CEO of PALS International | ||
2:30pm | Networking Reception |

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