(MENAFN- Mid-East) The Secret Society, the lifestyle gateway app founded by industry innovator Romain Fourel in 2016, unveils its global expansion plans for 2024. Born in Dubai, The Secret Society has become synonymous with cutting-edge technology seamlessly merged with lifestyle experiences, fostering exclusive collaborations and a dynamic network. As whispers of expansion plans circulate, The Secret Society hints at unlocking new markets to unveil the next chapter of this digital revolution.
The Secret Society has become a transformative force in the tech space, with a thriving digital community boasting thousands of members. The app has formed groundbreaking partnerships within the UAE, linking influencers with premier establishments. Notably, a pioneering collaboration with META has propelled The Secret Society into a realm of unprecedented data insights, allowing for the curation of bespoke content for users.
Founder Romain Fourel emphasizes,“Our commitment is to continuously push the boundaries and create authentic and credible campaigns for our many venues. This commitment is poised to reach new heights with the upcoming launch of the app.”
Expanding Horizons: Bali and London on the Radar:
The Secret Society's international expansion kicks off in the first quarter of 2024, with Bali as the initial target. Bali, marking the first venture outside of the UAE, holds a special place as the team believes it provides the perfect stage to expand globally. The allure of Bali's lifestyle and demographic of potential members position the city as an ideal destination.
During an exploratory trip to Bali in November, crucial connections were established, a market analysis was conducted, and the recruitment process for the inaugural international team was initiated. After Bali, The Secret Society has set its eyes on London and plans to open branches in six countries throughout 2024, enhancing clients' access to an extensive international database. This will facilitate a globally linked digital network where members can access benefits, introducing them to exclusive venues ranging from high-end restaurants to renowned hotel brands around the world.
Bali Team Training and Soft Opening: A Pivotal Moment:
In a strategic move, the inaugural training for The Secret Society's Bali team is scheduled for early February on the island itself. Bali's market will experience a soft opening in early March, coinciding with the official app launch in Dubai in Q1 of the year. The Bali team will then join the home office in March for final training. During the 60-day soft opening period, potential members will have the opportunity to download the app and register. A targeted marketing strategy on social media aims to drive awareness and registrations, with the goal of achieving maximum active members on the app for the grand opening in early May.
As May approaches, The Secret Society launches its first events in Bali, with top management actively participating. This marks a pivotal achievement in the international development of The Secret Society, promising exciting opportunities and successes as they enter this new phase of growth and innovation.
As The Secret Society transcends its Dubai origins, the curtain rises on a new chapter in the app's evolution. As the app ventures into global territories, it promises to unveil exciting secrets in the international arena, keeping the world eagerly anticipating the unveiling of what's next.
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