ETOILE GROUP MARKS 40TH ANNIVERSARY AND SETS OUT BUSINESS GROWTH PLANS

(MENAFN- Tales & Heads) Etoile Group, the pioneering luxury fashion retail group, has marked its 40th anniversary year by setting out its plans for strategic business growth as well as launching its new brand identity. An industry innovator which brought the first Chanel boutique to the Arabian Gulf back in 1983, today Etoile Group operates across six Gulf and Levant markets and continues to partner with the best in luxury fashion, including Chanel, Valentino, Etro, Aquazzura, Ralph Lauren, Tod’s, Yamamay, and Hogan, as well as operating its own multi-brand, Etoile La Boutique.

As part of its growth plans, over the next 24 months Etoile Group aims to broaden its portfolio, with launches in new and existing locations including openings of boutiques in Saudi Arabia, Bahrain and Kuwait, as well as the reopening of boutiques in Lebanon. With 60 projects currently in progress or planned, the Group’s ambitions are to double its revenues and employee base within the next five years.

Founder and President of Etoile Group, Ingie Chalhoub, said: “When we launched Etoile Group 40 years ago, luxury retail in the region was almost unknown – our clients would previously have had to travel to Paris, Milan, New York or London every season. Today, four decades later, the Arabian Gulf is one of the most high-growth and fashion-forward luxury markets in the world. I am proud that the team at Etoile Group has played a role in this evolution. We have done so by building unmatched relationships with our clientele and by investing in lasting partnerships with brands and designers who share our commitment to innovation, and hold a deep reverence of design, artisanship and aesthetics.”

As well as a commitment to investing in both luxury retail environments and in digital and e-commerce platforms to meet the needs of its clientele, Etoile Group will also strengthen its focus on sustainable fashion through the initiatives of its luxury fashion house partners, and through Etoile La Boutique, which today carries more than 35 designers specialising in sustainable fashion.

For its 40th year, Etoile Group also unveiled a new brand identity. Using a colour palette of black, white and grey with a touch of gold, the logo uses a distinct serif font – with stylised strokes reminiscent of the needle and threads used by couturiers of the luxury fashion houses the Group has partnered with over the last four decades. Upward slants on the letters I and L in Etoile portray the growth and evolution of the Group. The new brand will be rolled out immediately across the corporate business, three offices across the Gulf, and the Group’s digital and social channels.

The 40th anniversary year follows an exceptional 12 months for Etoile Group, which achieved double digit growth in 2022 by broadening its portfolio and onboarding new brands, launching five boutiques in new and existing locations, and investing in e-commerce and technology to boost its omnichannel presence.

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