(MENAFN- Morimak) FOR IMMEDIATE RELEASE
Redefined its brand to align with its strategic growth and expansion plan
Yahaal Launches with a Fresh New Look Under the Slogan "Always with You"
• Al Zankawi: A strategic transformation that reflects our vision toward sustainable development
Kuwait City, 13 June 2023: Yahaal, a leading e-commerce platform that specializes in providing a wide range of children and baby products, announced the launch of its new brand identity under the slogan “Always with You” as a strategic move to enhance its growth and expansion. The redefined brand identity reflects the Company’s vision to provide exceptional services to customers, while strengthening its long-term sustainable operational model.
As part of its latest marketing campaign, Yahaal unveiled that its new brand identity is interconnected with the Company’s enhanced shopping experience on the Yahaal App, as well as the innovative features that have been added. To complement its wide selection of products for children of all ages, the Yahaal App has also upgraded its interface and enhanced its backend to incorporate additional features that support the Company’s digital transformation strategy.
Under the new slogan, "Always with You," the Yahaal App aims to affirm its commitment to one of core values, which is to support a wide range of customers by offering a diverse selection of products that meet their different needs. This commitment is backed by exceptional and swift delivery services, as well as advanced operating systems based on cutting-edge technologies in the realm of digital shopping platforms.
Commenting on the new brand identity launch, Ali AlZankawi, Founder and CEO of Yahaal, said: "Yahaal has strengthened its presence in the local market by introducing lucrative offers and providing a unique range of products and services that meet the needs of the Kuwaiti market. Now it is time for us to take a new step forward toward a more expansive and growing future. Our decision to launch the new brand goes beyond updating the appearance and colors of the brand identity. It reflects our corporate strategy and vision, which comes centered around a sustainable operation with current and future expansion on the horizon.”
AlZankawi further added, "Since our inception, we set specific goals, defined our core values, and drew the implementation plans that would assist us to realize our ambitious vision. Our excellence in driving digital transformation and providing quality services have positioned us amongst the leading and fastest-growing retail service providers in the local market.”
AlZankawi also affirmed Yahaal's commitment to continuing its competitive presence by enhancing its business portfolio and accelerating the team's expansion plan. Additionally, the Company recently launched new services such as Yahaal Prime, offering unlimited free delivery, along with other innovative services that will enhance the Company’s growth rate within its industry.
He added, "As part of our future strategy, we promise to seize growth opportunities and solidify our leadership in the children and infant products sector. I am optimistic that the strength and capabilities of our distinguished team, efficient infrastructure, and reliable delivery services will strengthen and maintain our position as a pioneer within our industry."
Regarding the Company's strategy, AlZankawi, said, “At Yahaal, we adopt a sustainable approach based on continuous development, providing top-notch specialized services that meet the market's needs and support families through an innovative application, granting easy access to a diverse range of baby products. To ensure the highest levels of customer satisfaction, we have invested in the operational infrastructure of our application by incorporating additional features that enhance browsing, automatic payment, and the overall online shopping experience.”
He concluded, "We take pride in our achievements since we first launched in December 2017, and we will continue to leverage the expertise of our team and the financial strength we have attained. This has and will continue to realize our strategic vision, develop our marketing solutions, and expand our customer base as we enter new markets. As a tech-driven Company, we will continue to introduce innovative concepts throughout our operational model to achieve best practices in line with international standards.”
It is worth mentioning that the Yahaal App serves as a one of a kind one-stop shop platform that offers newborn, baby and kid’s products, delivered to customers in as fast as 30 minutes to certain areas in Kuwait. Parents can shop from a selection of toys, diapers, formula, strollers, car seats, Skincare products and more.
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