(MENAFN- Trend News Agency)
Under the motto 'Blue is the new Black,' a two-day event of The
United Nations Educational, Scientific and Cultural Organization
(UNESCO) took place in the lagoon city of Venice in Italy on Friday
and Saturday, aimed at promoting oceans protection and responsible
shopping behaviors, trend reports citing xinhua .
The 'Blue Friday' initiative was launched by the
Intergovernmental Oceanographic Commission (IOC) of UNESCO to raise
awareness on the protection of seas and oceans exactly during the
'Black Friday' weekend, and to provide an alternative to it.
Held at Palazzo Zorzi in cooperation with Venice local
authorities, the initiative comprised several events over the two
days, including 'a panel on blue finance and sustainable fashion,
gatherings to promote a more sustainable consumption and
production, and a theater show on the history of the seas.'
Experts said they are upbeat about the impact on audience,
considering the recent increasing public interest around events
linked to environment protection.
'This is definitely a trend we have been seeing toward all
issues related to the climate crisis in recent years,' Francesca
Santoro, a senior program officer of the IOC-UNESCO, told
Among the events held Saturday were round tables with
representatives of global and local companies in design and fashion
discussing the consumers and production behaviors' effects on the
health of oceans and seas, and the possible concrete
In the interview, Santoro noted that the role of private actors
was another recent novelty, because firms were becoming more
environmentally sensitive and wanted to meet an increasing
consumers' demand for eco-friendly products.
These changes would allow scientists to be more effective,
Santoro said. 'While these issues were basically discussed within
the international scientific community until a few years ago only,
today we can easily work with a cross-multidisciplinary approach,
involving journalists, communicators, artists, designers, and
fashion experts, for example.'
'This allows us to communicate more easily, and to convey a
clearer and more targeted message,' she specified.
According to estimates released by the IOC-UNESCO ahead of the
initiative, some 80 percent of clothes and items purchased were
thrown away after only one or even zero use.
But consumers were signaling they were ready for a change, with
some 40 percent of those involved in the survey saying they were
willing to pay higher prices for climate-conscious products, and 43
percent more likely to choose products from brands using
sustainable practices, such as carbon-neutral shipping.
The so-called 'Black Friday' falls on the last Friday of
November every year, opening the Christmas shopping. Due to the
strong discounts it entails, it marks one of the most intense
periods of consumerism at global level.