The Pay TV Market Share Accounted For $197.32 Billion In 2022, And Is Expected To Reach $273.13 Billion By 2031, Registering A CAGR Of 1.7% From 2022 To 2031


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The key players covered in this report include Airtel Digital TV, DirecTV, DISH Network Corporation, Dish TV India Limited, Foxtel, Rostelecom, Charter Communications (Spectrum), Tata Sky, and Xfinity (Comcast Corporation).

Further, rising internet penetration worldwide has created a threat to pay TV growth as it led to increase in related services such as OTT content and platform. OTT platforms are now-a-days very popular for its content and wireless network. This factor is restricting the growth of the market. However, the increasing demand for the IPTV and reduction in the subscription charges have further contributed towards the growth of the market. 

The pay TV market share accounted for $197.32 billion in 2022, and is expected to reach $273.13 billion by 2031, registering a CAGR of 1.7% from 2022 to 2031 . Kenneth Research, in its repository of market research reports, have recently added a report on Pay TV Services Market which emphasizes on the latest trends, key opportunities, drivers, and the challenges associated with the growth of the market during the forecast period, i.e., 2022-2031.

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In Q4 2021, U.S. current-account deficit widened stood at $224.8 billion. However, in Q1 22, CAD rose by 29.6%, reached to $291.4 billion, adding $66.6 billion to the gap. Export of good and services increased by $25.7 billion to reach $1.03 trillion in the first quarter of 2022. However, country's goods and services deficit was $79.6 billion in June, down $5.3 billion from $84.9 billion in May, revised- reflecting some sight of relief. On the other hand, annual inflation rate in the country hit 8.5%. Energy CPI surged by 32.9% in July 2022, inflating the cost of logistic and signs to disrupt supply chain whilst electricity cost upsurged by 15.2%, highest since Feb 2006. Apart from that, In July 2022, existing US home sales declined 5.9% to 4.81 million (seasonally adjusted annual rate), the lowest since May of 2020 and below market expectations of 4.89 million. As mortgage rate touches highest at 6%, sales for houses declined for a sixth consecutive month. Global energy crises to remain at focal point impacting the economic activity in the U.S, pushing consumers to spend less on the products and services and save more.

On the other hand, the worst is expected to be seen in the European countries, especially during 2022 winters. The energy and gas crises has already started grappling the region, wherein many Western European countries including Germany is looking for coal fired solutions to tackle the gas supply shortage created by Russian-Ukraine conflict.

Amidst global concerns, market players have started looking for safe investments by holding on to the new technology and product launches. Factors like currency translation, disruption in global supply chain, Anti-China sentiments brewing across the globe, slowdown in Chinese economy, inflated products prices, USD getting stronger every week, decreasing purchasing power and strict measures taken by central banks/institutions across the world to ensure less spending and more saving, could hit the demand for the product and service badly in near future.

Global Pay TV Services Market was valued for $197.32 billion in 2022, and is expected to reach $273.13 billion by 2031, registering a CAGR of 1.7% from 2022 to 2031 . Pay TV refers to the television services provided by satellite, cable or telephone company. Pay Tv services are more expensive and different from the services which are based on internet like Netflix. They provide premium content on pay per view basis such as recently released movie or any entertainment special, that can be delivered according to plan or on demand. The growth of the Pay TV services market is primarily driven by shifting preference towards digital television in various countries across the world. Many economies are moving from analog to digital delivery method owing to the enormous advantages of satellite over cable tv, which has augmented the growth of the market. Moreover, due to technological enhancements such as rise of High Definition technology, service providers are shifting their focus on providing High Definition content on effective prices to gain large consumer base which is likely to boost the market in the near future. However, inclination of consumers towards over the top contents due to their cost efficiency and threat of piracy are expected to hamper the market growth.

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In the statistics by Eurostat, the total value of the ICT sector including manufacturing and services of ICT in Europe, was estimated to be more than EUR 475 billion in the year 2017. Out of these, the ICT services sector accounted for the largest share. Moreover, the ICT services sector is predicted to be ten times larger than that of ICT manufacturing. On the other hand, the ICT services consist of computer programming, consultancy and related activities, along with telecommunication activities, out of which the former held about 49.1% share while the latter held around 30.3% share in the year 2017. These factors are estimated to impact positively towards the growth of the market in the next few years. According to the statistics by GSMA Intelligence, total cellular connections worldwide as of May 2020 was recorded to 10,18 billion.

As per the Eurostat, the total value of the ICT sector in Europe, including the ICT manufacturing and ICT services, was estimated to be more than EUR 475 billion in 2017. In this sector, the ICT services account for the major share as it is predicted to be ten times larger than the share held by ICT manufacturing. ICT services consist of computer programming, consultancy and related activities which held about 49.1% share while the telecommunications activities held around 30.3% share in the segment in 2017. These factors are estimated to impact the market growth in a positive manner in the next few years.

The regional analysis of Pay TV Services Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. In region such as Asia-Pacific, Middle-East and Africa, rise in usage of passenger vehicles set the growth in Pay TV Services Market over the forecasted period 2019-2026. Asia-Pacific is estimated to hold a prominent share of the Pay TV Services market. Developing countries, such as India and China, are significant players boosting the demand for the Pay TV Services Market. Europe, North America and the Middle East and Africa are continuously witnessing infrastructural growth which fueling the demand of Pay TV Services Market over the coming years. Asia Pacific region is contributing towards the growth of global Pay TV Services Market and anticipated to exhibit higher growth rate / CAGR over the forecast period 2019-2026.

The leading Market players mainly include-
DirecTV (AT&T)
Comcast Corporation
British Sky Broadcasting (BSkyB)
Charter Communications
Foxtel
Cox Communications
DISH Network
Sky
Verizon Communications
América Móvil
Bell Canada
Cablevision
KPN
Liberty Global
SK Telecom

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:

Cable TV
Satellite TV
Internet Protocol Television (IPTV)

By Application:

Online pay
Offline pay

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By Regions:
North America
U.S.
Canada
Europe
UK
Germany
Asia Pacific
China
India
Japan
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2016, 2017
Base year – 2018
Forecast period – 2019 to 2026

Target Audience of the Pay TV Services Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors

TABLE OF CONTENTS
Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Key Trends
1.3. Global & Segmental Market Estimates & Forecasts, 2016-2026 (USD Billion)
1.3.1. Pay TV Services, by Type, 2016-2026 (USD Billion)
1.3.2. Pay TV Services, by Application, 2016-2026 (USD Billion)
1.3.3. Pay TV Services, by Region, 2016-2026 (USD Billion)
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Pay TV Services Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Pay TV Services Market Dynamics
3.1. See Saw Analysis
3.1.1. Market Drivers
3.1.2. Market Challenges
3.1.3. Market Opportunities
Chapter 4. Pay TV Services Market Industry Analysis
4.1. Porter's 5 Force Model
4.1.1. Bargaining Power of Buyers
4.1.2. Bargaining Power of Suppliers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter's 5 Force Model
4.2. PEST Analysis
4.2.1. Political Scenario
4.2.2. Economic Scenario
4.2.3. Social Scenario
4.2.4. Technological Scenario
4.3. Key Buying Criteria
4.4. Regulatory Framework
4.5. Investment Vs Adoption Scenario
4.6. Analyst Recommendation & Conclusion
Chapter 5. Pay TV Services, by Type
5.1. Market Snapshot
5.2. Market Performance – Potential Model
5.3. Key Market Players
5.4. Pay TV Services, Sub Segment Analysis
5.4.1. Cable TV
5.4.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
5.4.1.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.4.2. Satellite TV
5.4.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
5.4.2.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.4.3. Internet Protocol Television (IPTV)
5.4.3.1. Market estimates & forecasts, 2016-2026 (USD Billion)
5.4.3.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
Chapter 6. Pay TV Services, by Application
6.1. Market Snapshot
6.2. Market Performance – Potential Model
6.3. Key Market Players

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