(MENAFN- The Peninsula)
The Peninsula
Doha: IKEA, part of the Al Futtaim Group, has launched its new brand campaign that allows customers to create a perfect home under the theme 'Make your home a space that changes with you'.
Recognising that homes are an ever-changing space, the new IKEA collection - through the Better Life at Home Movement - includes more than 400 new products to turn any space into a dream home, and featuring more new products and even lower prices for 2022.
To celebrate the launch of the new collection, IKEA will host a Life at Home pop-up exhibition at the Doha Festival City from September 1 for three months, which will showcase the products and solutions in action, featuring spaces for affordable homes, smart homes, sustainable homes and multi-generational homes with privacy, enriching every visit with ideas and inspiration.
As ever, this launch is aligned with the brand's ambitious aim of inspiring and enabling more than 70 million people to live a better everyday life by 2025.
Over the years, the IKEA Catalogue has become an iconic and beloved publication for the Swedish home furnishing retailer, with a 70 year legacy of inspiring people across the world with home furnishing solutions and products.
But with time, customer behaviour and media consumption changing, IKEA is amplifying its unique home furnishing knowledge, products and solutions, capturing the strengths of the IKEA Catalogue through its digital channels and connecting with more people.
Data from IKEA's Life at Home report indicates four key areas that it will be addressing across the year with products and solutions that will help change the lives and needs of customers across Qatar: affordable homes, smart homes, multi-generational homes with privacy, and sustainable homes within the community.
IKEA understands the importance of the little things, and how they can help turn a rented apartment into a haven to relax in after a hard day at work. This ensures customers always have the items to transform a space, whatever the budget, with reduced prices of over 1,000 existing products in conjunction with the launch of the new collection.
In addition to Wireless charging, Smart Lighting, Smart Sound and Smart blinds, IKEA introduces the fifth product segment from IKEA Home smart – Smart Air. Clean air is fundamental to be able to live a healthier and better everyday life at home and therefore IKEA is proud to launch the FÖRNUFTIG air purifier – a low price air purifier that seamlessly melts into a home environment and doesn't look like an electronic device.
A Qatari home normally includes many generations: children, parents, grandparents, and even great grandparents. Now more than ever, the definition of homes have changed. Home is where the kitchen is, the family room is, the me-corner is, the outdoor garden is, and the office is. Solutions and ideas have been carefully selected to address the challenge of privacy within such families who want to create multi-functional spaces in their homes therefore making IKEA locally relevant.
Healthy and sustainable living are among IKEA's focus points in its vision and ambition to become people and planet positive. As part of the collection, IKEA will showcase how customers can live a sustainable life and create a space with a lower environmental impact.
Speaking about the campaign, Vinod Jayan, Managing Director at IKEA Qatar, UAE, Oman, and Egypt said: 'At IKEA, we believe making a better life starts at home. A beautiful, well organised home that captures your identity, allows you to be centred, anchored, and grounded, and changes your everyday habits. It can put a smile on your face, a spring in your step and completely changes your mood, regardless of what else you have on your mind. We know that home is an ever-changing space and much more than the four walls, so our latest collection ensures that IKEA can be a part of that journey and change with our customers as their lives change.”
He added:“We will continue to contribute to the success of Qatar by making life at home better for its residents. While this was a time to reflect on the past, we are also excited for the future and progressing well towards the launch of our new store in Oman in the first quarter of 2022”.
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