(MENAFN- Muscat Daily) Muscat- Oman Arab bank (OAB) has officially opened their new flagship branch located in Qurm. The new branch has been relocated from its previous location at Al Araimi Complex to a more prominent and easily accessible location at Burj al Amal in Qurm.
With the opening of the customer-centric branch, OAB aims to deliver enhanced banking facilities in the greater Qurm area, offering efficient and readily accessible services from the new flagship premises.
The official opening took place on October 16, under the auspices of H E Dr Abdullah bin Mohammed bin Said al Sa'eedi, Minister of Legal Affairs, and was attended by Amin al Husseini, CEO of Oman Arab Bank, and Rashad al Musafir, DCEO of Oman Arab Bank, together with other members of the bank's staff.
Husseini said, 'The new Qurm branch is accorded flagship status due to its generous size and spacious layout and is one of the first 'next generation' branches to be rolled out in Oman.
'The branch features the very best in technology, products and, most importantly, personal service, that we as a bank are proud to offer. As a result, this new branch will elevate the banking experience for our customers which is a key priority in our nationwide transformation strategy.'
The new Qurm branch features an enhanced brand identity with a refreshed look and feel.
The sleek, modern and streamlined look is augmented by a number of features and systems introduced as part of these new transformed branches.
For starters, the branch has seen the introduction of a meet and greet facility with a streamlined queuing system, video walls for bank news, private advisory spaces with moving monitor screens for a more personal interaction, together with digital signature pads and ID card readers within the advisory station design.
Aesthetically, as with the other new branches, the new Qurm branch takes its design inspiration from the 'Omani Skyline', wherein the white symbolises Omani architecture, browns denote the sand deserts, grey references the mountains and the blue glass overhangs representing the sky.
The new branch also has a separate 'Elite' reception, lounge and offices in order to provide premium customers with an elegant and private experience that remains memorable.
The branch transformation combines elements of design, form and function and aims to elevate the customer experience.
Rashad al Shaikh, DGM of Retail Banking, said, 'As one of our flagship branches, the new Qurm branch will be amongst our largest in the country and will help serve our growing customer base.
'It reaffirms our commitment to deliver efficient banking solutions that will set new standards for consumer banking.'
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