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B2B media Company Reinvents industry Content with Three-Part Audio Drama Series, Breaking Traditional Format Boundaries
WEST PALM BEACH, FL, UNITED STATES, December 18, 2024 /EINPresswire / -- Future Commerce , an innovative force in commerce media, today announced a groundbreaking transformation of B2B storytelling with the launch of FC
radio Theater. The three-part audio drama series marks a dramatic departure from conventional industry content, debuting with "Dissociating at Costco," a poignant exploration of American retail culture through the lens of family relationships.
"In today's B2B media landscape, we've lost the art of storytelling," says Phillip Jackson, CEO of Future Commerce. "While our industry remains fixated on data visualization and trend reports, we're proving that business content can transcend traditional formats to deliver both strategic insight and emotional resonance. FC Radio Theater represents our belief that the most powerful way to understand commerce is through human stories."
The recent rise in nostalgia marketing and the impact of podcasting during the 2024 election cycle creates the opportunity to revive a long-passed tradition of radio theater. Jackson adds, "The executives who make up our audience are looking for another market report-they want to understand the cultural currents shaping consumer behavior. By bringing creative storytelling back to B2B media, we're offering a unique lens through which to view the intersection of commerce and culture."
Originally published in Future Commerce's Archetypes Journal in 2022, "Dissociating at Costco" was written by Future Commerce co-founder Brian Lange and is narrated by voiceover artist Joseph Discher. The production features audio production by Whole Story Studio , with Future Commerce assistant producers Erika Dyer and Sarah Roulette and sound designer Christopher Harry bringing the story to life.
Since its founding in 2016, Future Commerce has established itself as a trusted voice in the eCommerce industry, reaching executive audiences at global retail and media brands, including Nike, Sephora, TikTok, YouTube, Neiman Marcus, LVMH, Liquid Death, Delta, Walmart, and others. The launch of FC Radio Theater represents a bold step forward in commerce media, combining the nostalgic appeal of radio drama with contemporary retail narrative.
The first episode of FC Radio Theater will be available on all major podcast platforms starting December 18, 2024, with two additional episodes releasing later this week, completing the three-part series.
Press Contact
Future Commerce
+1 561-221-2176
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