Viral Video Shows Shoppers Sleeping On IKEA Beds, Couches In China's Store Netizens Say, 'Quality Assurance'
Date
11/13/2024 5:00:49 AM
(MENAFN- Live Mint) While it's common for shoppers to grab a coffee during a long shopping trip, a viral video on social media has taken things to a new level. The footage shows people lying down and sleeping on couches and beds displayed for sale inside an IKEA store in China's Dalian.
Also Read: Can IKEA disrupt the furniture business again?
The unusual scene has sparked curiosity, with many questioning whether the store's laid-back showroom environment encouraged such behaviour. The video caption reads,“Inside an IKEA store in the city of Dalian, China.”
By the time this is written, the video has had 1.4 million views, 7.6k likes, 1.2k reposts, and 460 comments.
A user replied,“In Dalian, China, people often treat IKEA stores like a community space, where they can relax, nap, and even treat it as a social outing, due to the comfortable environment and the cultural practice of trying out products before buying.”
Netizens react to the viral post.Another said,“It's easy to get lost in IKEA. After a while you think of just giving up and consider it as your new home. The Swedish diner inside encourages this.”
Also Read: Why Ikea's parent is betting big on shopping malls when quick commerce rules the day
A user wrote,“I find it really fascinating to compare our habits! Never in my country would anyone dare to try the beds! I am convinced that, conversely, we do things that seem shocking to a Chinese.”
A user replied, "The couple reading before bed is the best."
Meanwhile, a user said, "Ah yes, the full IKEA experience-why just test the bed when you can move in? Next up: claiming kitchen utensils and making a five-course meal 😂🍽️🛏"
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