Kenya Gift Card And Incentive Card Market Intelligence - Q2 2024 Update
Date
10/23/2024 4:16:45 AM
(MENAFN- GlobeNewsWire - Nasdaq) Dublin, Oct. 23, 2024 (GLOBE NEWSWIRE) -- The "Kenya Gift Card and Incentive Card market Intelligence and Future Growth Dynamics (Databook) - Q2 2024 Update" report has been added to ResearchAndMarkets.com's offering.
The gift card industry in the region is expected to grow by 12.7% on annual basis to reach US$0.4 billion in 2024.
The gift card industry in Kenya will continue to grow over the forecast period and is expected to record a CAGR of 11.7% during 2024-2028. Gift card market in the country will increase from US$0.4 billion in 2023 to reach US$0.7 billion by 2028.
This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast. Reasons to buy
Comprehensive understanding of the dynamics of the gift card and incentive card markets: Recognise the opportunities in the market, the main drivers and trends, and the five-year projection for gift and incentive cards in Kenya. Create strategies tailored to the market: To create your gift card strategy, identify growth categories and target particular opportunities across consumer segments and occasions; evaluate important trends and risks unique to your market. Learn about the attitudes and behaviours of consumers in Kenya: Increase ROI by understanding how consumer attitudes and behaviours are evolving. With gift cards, you may obtain comprehensive information about retail spending for both corporate and retail customers. Six key performance indicators (KPIs) provide a comprehensive view: the quantity of cards in circulation, load value, unused value, average purchase value, average value per transaction, and transaction value. Distribution channel insights: Recognise the differences in gift card sales across online and offline channels as well as between first-party and third-party sales.
Key Attributes:
Report Attribute | Details |
No. of Pages | 268 |
Forecast Period | 2024 - 2028 |
Estimated Market Value (USD) in 2024 | $0.4 Billion |
Forecasted Market Value (USD) by 2028 | $0.7 Billion |
Compound Annual Growth Rate | 11.7% |
Regions Covered | Kenya |
Scope
Total Spend on Gifts in Kenya
By Consumer Segment (Retail and Corporate) By Product Categories (13 Segments) By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in Kenya
Gross Load Value Transaction Value Unused Value Average Value Per Transaction Transaction Volume Average Value of Card Purchased Number of Cards
Gift Card Market Size by Consumer Segment in Kenya
Retail Consumer Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in Kenya
By Retail Consumer By Retail Purchase Occasion By Corporate Consumer By Corporate Purchase Occasion By Company Size
Gift Card Market Size by Retail Consumer in Kenya
By Functional Attribute By Occasion Festivals & Special Celebration Days Milestone Celebration Self-Use Other Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics in Kenya
Consumer Purchase Behaviour Gift Card Buyer by Age Group Gift Card Buyer by Income Level Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in Kenya
By Functional Attribute By Occasion Employee Incentive Sales Incentive Consumer Incentive By Scale of Business
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Kenya
Food & Beverage Health, Wellness & Beauty Apparel, Footwear & Accessories Books & Media Products Consumer Electronics Restaurants & Bars Toys, Kids, and Babies Jewelry Sporting Goods Home & Kitchen Accessories & Appliances Travel Entertainment & Gaming Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Kenya
Ecommerce & Department Stores Restaurants & Bars Supermarket, Hypermarket, Convenience Store Entertainment & Gaming Specialty Stores Health & Wellness Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Kenya
Gift Card Online Sales Gift Card Offline Sales 1st Party Sales 3rd Party Sales Sales Uplift
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Attachment
Kenyan Gift Card and Incentive Card Market
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