Kombucha Market To Grow By USD 8.36 Billion From 2024-2028, Driven By Health Benefits, AI Redefining The Market Landscape - Technavio Report

• 1.1 Organic
• 1.2 Non-organic

• 2.1 Offline
• 2.2 Online

• 3.1 North America
• 3.2 Europe
• 3.3 APAC
• 3.4 Middle East and Africa
• 3.5 South America

1.1
Organic-
The Kombucha market has experienced significant growth in recent years. Consumers are increasingly drawn to this fermented tea beverage for its unique taste and perceived health benefits. Producers are meeting this demand by expanding production and distribution channels. Key players in the industry include GT's Kombucha, KeVita, and Synergy Drinks. These companies offer various flavors and sizes to cater to diverse consumer preferences. The market is expected to continue growing due to increasing health consciousness and consumer interest in natural and organic products.

Download complimentary Sample Report to gain insights into AI's impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2018 - 2022)

Kombucha, a fermented tea beverage, has gained significant popularity in the health and wellness scene as a functional beverage. Its unique taste, derived from the symbiotic culture of bacteria and yeast (SCOBY), produces lactic acid bacteria and probiotics, enhancing digestion and supporting gut health. With its mainstream appeal, the global kombucha market is expanding, making this probiotic drink more accessible to consumers. Functional beverages, including kombucha, offer health advantages beyond basic hydration. The evolution of kombucha packaging has made it more convenient for consumers to enjoy this beverage at home or on-the-go. Local and artisanal kombucha producers continue to thrive, while major players focus on innovation and product development. Kombucha comes in various flavors such as hibiscus lime, lavender, blueberry, and guava, catering to diverse consumer preferences. The brewing process involves fermenting tea, sugar, and water, with the addition of bacteria and yeast. The resulting drink provides a natural source of probiotics, aiding in maintaining a healthy gut flora.

Kombucha, a fermented tea beverage, has gained significant popularity in the health and wellness industry due to its functional properties. This once niche beverage has grown into a global phenomenon, appealing to a wide range of consumers. The accessibility of DIY kombucha culture and the emergence of local and artisanal producers have contributed to its mainstream appeal. Packaging evolution, from kitchen cabinet to residential buildings, cookware, cookbooks, and baking supplies, has made kombucha more convenient for consumers. Ready-to-drink beverages have also entered the market, catering to the demand for convenience. Celebrity endorsements and health influencers have further boosted the popularity of kombucha. Product innovation and technology have led to the development of spray-drying and powder form, making it easier to consume on-the-go. Major players in the tea industry, such as Ekaterra, have entered the market, driving revenue growth. The craft beverage movement has embraced kombucha, leading to an array of authentic flavors using fruits, herbs, and spices, as well as flowers. Regulatory organizations have analyzed various aspects of kombucha, including secondary fermentation, flavorings, and nutritional values. The fermentation process produces probiotics, aiding digestion and gut health, as well as offering benefits for blood pressure management, heart health, and immunity. The kombucha market includes various players, from small-scale producers to large corporations. Some key trends include the use of alcohol content in fermentation, probiotic drinks, and the role of gut flora in health advantages. Consumer interest in flavors like hibiscus lime, lavender, blueberry, guava, and Kombrewcha, as well as mango pineapple and blood orange, continues to drive growth. The market includes various packaging types, such as glass bottles, aluminum cans, and PET bottles, sold through online retailers, health stores, convenience stores, and diverse palates.

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Type
  • Organic
  • Non-organic
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
  • Europe
  • APAC
  • Middle East And Africa
  • South America

7
Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email:
[email protected]
Website:

SOURCE Technavio

MENAFN24092024003732001241ID1108711250