(MENAFN- Newsfile Corp)
New York, New York--(Newsfile Corp. - September 17, 2024) - Covet by Christos (CBC), the premier live-streaming luxury shopping Network on Instagram (@CovetByChristos) founded by Christos Garkinos, proudly partnered with acclaimed New York designer Sergio Hudson for the Spring/Summer '25 New York fashion Week. This collaboration marked a pivotal moment in the intersection of fashion and technology, with Garkinos leveraging his platform to bring an exclusive Fashion Week experience to viewers worldwide.
Christos Garkinos and Sergio Hudson at NeueHouse, Courtesy of Kessler Studio
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Hudson's highly anticipated runway show, took place on September 7th at 6:00 pm at the iconic NeueHouse in New York City. The event drew a crowd eager to witness Hudson's latest collection, known for its sophisticated yet bold designs that have been seen on numerous celebrities and red carpets. Through Covet by Christos, Garkinos offered unprecedented access by sharing an intimate behind-the-scenes look at the preparations and excitement backstage. Viewers were able to tune in live via the Covet by Christos Instagram channel, capturing a rare, insider's view of one of the most awaited shows of the season.
After the runway show, Garkinos and Hudson co-hosted an exclusive after-party at Hearsay to celebrate the unveiling of the new collection. The event, attended by fashion insiders, influencers, and celebrity guests, was a glamorous affair that reflected the essence of both Garkinos' and Hudson's brands. The after-party not only cemented the partnership between Garkinos and Hudson but also underscored their shared vision of bringing high fashion to a broader audience.
Christos Garkinos and Sergio Hudson at Hearsay, Courtesy of BFA
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In a groundbreaking twist that set this partnership apart from traditional Fashion Week collaborations, CBC took the fashion experience beyond the event itself. On Monday, September 9th, a special live shopping event on Instagram featured select pieces from Hudson's new collection. For the first time, fashion enthusiasts across the globe could preorder pieces directly from the runway, in real-time, via a live-streaming platform. This interactive experience was a testament to Covet By Christos' innovative approach to retail, combining the immediacy of Fashion Week with the accessibility of online shopping.
In addition to the new collection, CBC also offered exclusive archival pieces during the live event, creating a unique opportunity for fans of Sergio Hudson's work to acquire coveted items from past collections. Hundreds of viewers tuned in and vigorously shopped. The event was a resounding success, with shoppers engaging directly with Garkinos and Hudson through the live chat, asking questions, and securing limited-edition pieces before they were sold out.
"By bridging the gap between the runway and consumers worldwide, we're offering an unparalleled experience that brings the magic of Fashion Week directly to our viewers," Garkinos stated at the time. His vision of connecting fashion fans with the exclusive world of high-end design was made possible through Covet by Christos, which has revolutionized the way luxury fashion is consumed.
Sergio Hudson and June Ambrose, Courtsey of Kessler Studio Christos Garkinos and Joy Reid, Courtesy of BFA
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This partnership with Sergio Hudson aimed to transcend traditional fashion boundaries, providing an immersive and interactive experience for shoppers who were not physically in New York. Through this forward-thinking approach, CBC opened doors to consumers worldwide, offering them inside access to a fashion world they wouldn't typically experience. His innovative platform not only showcased Hudson's collection but also continued to build the sense of community that Covet by Christos fosters.
Covet by Christos
Founded by Christos Garkinos, a seasoned expert in live selling with experience from HSN, revolutionized the fashion industry by launching Covet by Christos in 2020. Initially focused on travel and luxury trunk shows, his business model pivoted during the pandemic to become a leading luxury livestream network. Through strategic partnerships and a deep passion for fashion, Garkinos curates unique items for his streams, where his authentic reactions and storytelling forge strong connections with his audience. Covet by Christos has expanded beyond Instagram to its own website and other platforms, staying ahead of trends and overcoming challenges to remain at the forefront of luxury sales.
Sergio Hudson
Established in 2016, Sergio Hudson Collections is a Women's ready-to-wear brand, designed by Creative Director Sergio Hudson and crafted entirely in the USA. Construction and meticulous attention to detail is at the forefront of every garment made. Power dressing fuels the heart of every muse within the Sergio Hudson world. Elegance, poise, sophistication and confidence are synonymous with the Sergio Hudson Woman.
NeueHouse
NeueHouse is a private work and social home for creative and professional progress, offering members access to curated events, state-of-the-art facilities, and a vibrant community of like-minded individuals. With locations in New York, Hollywood, and Venice Beach, NeueHouse is redefining the way we work, collaborate, and connect in the digital age.
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SOURCE: Agency 7 Inc.
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