Samsung Electronics Launches Samsung’s First EU Energy “A” Rating Energy-Efficient Extra Wide Bottom Mount Freezer


(MENAFN- Asdaa-amman) Samsung Electronics Co., Ltd. announced the launch of its new energy-efficient Extra Wide Bottom Mount Freezer in Europe. The refrigerator was unveiled at ‘Welcome to BESPOKE AI’, a global launch event held at les Pavillon des Étangs in Paris on April 3. It achieves a high energy rating as a product itself, while its Wi-Fi capabilities allow for even further energy savings with SmartThings Energy.

“In response to the reality that energy efficiency is more important to consumers than ever, Samsung is launching a new model for the modern era,” said Moohyung Lee, EVP and Head of the Customer Experience Team of Digital Appliances (DA) Business at Samsung Electronics. “Through our considerable R&D efforts, we’ve been able to provide energy-saving opportunities in addition to the Samsung quality and features that global consumers appreciate. We’re confident that users would take advantage of Samsung’s new refrigerator in their day-to-day lives.”

Notably, the refrigerator has received an energy “A” rating according to EU energy standards, which is for the first time in Samsung’s extra wide bottom mount freezer type. Samsung implements its unique solutions to decrease energy consumption by 55.9% compared to the conventional model. Especially the new AI Inverter Compressor is a key part of achieving an A grade according to EU energy standards.

The new highly efficient AI Inverter Compressor has been redesigned to increase the radius of the rotating parts which enables its inertia to be higher than the conventional compressor by 4.1 times. It means that the compressor can keep the power longer, so it uses less energy while keeping the temperature in the fridge moderate. The compressor also contributes to lowering the noise level by up to 5 times quieter than the conventional model thanks to the new control technology.

Additionally, the Extra Wide Bottom Mount Freezer supports the energy-saving mode in SmartThings Energy which can reduce energy use by up to 15%. The SmartThings AI Energy Mode also allows users to easily check daily, weekly, and monthly power consumption, and it even estimates monthly electric bills. If usage exceeds the established estimate, the mode can also proactively save energy. Furthermore, it can optimize the compressor speed and defrost cycle frequency, based on usage and surroundings, ensuring that users can enjoy fresher food items for longer.

Samsung also made the model to be competitive both in capacity and design as well. To enhance the capacity benefits of having a refrigerator with a wider width than the common type, Samsung applies SpaceMax™ technology which has been the heritage of Samsung refrigerators. The fridge makes use of thin walls and efficient insulation to increase the storage volume while maintaining consistent temperatures. The extra storage space does not impact the exterior of the refrigerator, either, as the relatively compact size creates more room in users’ homes.

Apart from its performance and storage capabilities, the refrigerator brings a sleek design that makes it a great aesthetic fit for modern homes. It boasts a fully flat door and a recessed handle that grants the refrigerator a harmonious aesthetic. The Gentle Lighting controls brightness and prevents glare as well.

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