Apple changes pricing structure for Apple TV+ streaming service
Date
10/26/2023 4:14:48 AM
(MENAFN) Apple recently announced a significant change to its pricing structure for the Apple TV+ streaming service. On Wednesday, the tech giant implemented a price increase, raising the monthly subscription cost by USD3. Subscribers will now need to pay USD9.99 per month for access to the platform, which boasts popular series like "Ted Lasso" and "The Morning Show" and offers an add-on MLS Season Pass.
Notably, the monthly cost for Apple TV+ had remained at USD6.99 since October 2022 when it experienced a previous USD2 price hike. This latest adjustment coincided with Apple's decision to also raise the prices for several other subscription services it provides, including Apple Arcade, Apple News+, and Apple One, the latter of which offers bundled Apple subscriptions and cloud storage services.
This price increase is part of a broader trend in the streaming industry, where various platforms have adjusted their pricing models over the past year. Netflix, for instance, recently raised the rates for its Premium and Basic plans. In response to these changes, Apple stated, "The subscription prices for Apple TV+, Apple Arcade, Apple News+, and Apple One will increase in the US and select international markets beginning today." The company justified these changes by emphasizing its commitment to enhancing customer experiences through the addition of high-quality entertainment content and innovative features to its services.
Apple TV+ has made significant strides since its launch four years ago, achieving milestones in the world of streaming services. It has gained recognition for its diverse selection of award-winning series, feature films, documentaries, and family-oriented entertainment. This move by Apple signals the evolving landscape of streaming services and the ongoing competition in the market.
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