(MENAFN- Ameliorate Digital Consultancy)
The culture of oral care in Argentina is deeply rooted in the country's commitment to overall health and personal hygiene. Dental health is considered an essential aspect of well-being, and Argentinians place significant importance on maintaining a healthy and attractive smile. As Argentinians continue to prioritize dental health as a vital aspect of their well-being, the oral care industry in the country remains poised for continued expansion and innovation, nurturing smiles for a healthy and confident nation. In Argentina, it is common to find dental hygiene facilities in public spaces, such as shopping malls and airports. These spaces often provide free toothbrushes, toothpaste, and floss for the public to use, encouraging good oral hygiene practices on the go.
Argentinians have shown an increasing interest in herbal and natural oral care products. Local and international brands are responding to this trend by offering eco-friendly and chemical-free oral care solutions. Also, Argentina has one of the highest per capita toothpaste consumption rates globally. Toothpaste is considered an essential oral care product, and its usage is deeply ingrained in the daily oral hygiene routine. Dental hygiene education is an integral part of the Argentine culture. Children are taught the importance of proper brushing, flossing, and oral care habits from a young age, often within the family setting and at schools. Argentina's oral care market actively embraces advanced dental technologies and treatments. Dental practices are equipped with cutting-edge equipment, digital imaging systems, and innovative dental solutions.
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Argentina places significant importance on the integration of oral health with general healthcare. Dental professionals collaborate with medical practitioners to ensure comprehensive health care for patients. The demand for orthodontic treatments, such as braces and clear aligners, is increasing in Argentina. People of all ages seek orthodontic care to achieve well-aligned and beautiful smiles. Argentina has gained recognition for its expertise in dental implant procedures. The country is known for offering high-quality dental implant treatments at competitive prices, attracting patients from around the world. Also, Argentina is one of the world's leading producers of stevia, a natural sweetener. Stevia is used as an alternative to sugar in some oral care products, catering to the growing demand for natural and sugar-free oral care options.
Growth in Oral Care Industry is greatly influenced by dynamic consumer behavior, supplier-side practices, and the regulatory framework. Argentina's oral care industry, after a phase of declining sales trend, is expected to grow and expand in coming years on account of increased demand by consumers as a result of economic recovery. The toothpaste are available in a variety of fluoride concentrations, with unique variations such as herbs, honey, and others, for specific goals such as dental disintegration control and tooth treatment. The mouthwashes are used to refresh the mouth or to manage gum diseases. The oral care market has grown due to the easy availability of a wide range of oral care products and efficient marketing methods.
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Supplier-side practices have also played an important role in driving the growth in Argentina's Oral Care Industry. Facing the declining sales trend, companies have carried out many promotional activities to attract consumers. They have invested a huge amount in digital advertisement as well as in advertisement through campaigns. For e.g. Colgate- Palmolive ran the campaign“Encias Saludables”, (Healthy Gums). Apart from this, they also work on innovating & launching new products diversifying and increasing the range of options available to the consumers. They aim at developing time-saving and long-lasting products as per the needs of consumers. They are also entering the era of online selling to provide a convenient method of shopping to consumers. Colgate-Palmolive Gmbh, Johnson & Johnson Gmbh, and Procter & Gamble Company are the leading market players.
The government's welfare policies have also helped the oral care market to grow. The govt. has entered into a price agreement with leading companies that causes the prices of some oral care products to rise below the rate of inflation. On March 30, 2021, Colgate-Palmolive and Philips started a long-term collaboration to bring the oral care benefits of electric toothbrushes to South America. The partnership is limited to certain countries in South America. Colgate and Philips will continue commercializing their oral care products separately in other markets. This co-branding helps market reach and establishment at the target place. Argentina has a well-established dental prosthetics industry. The country is known for producing high-quality dental crowns, bridges, and dentures, catering to both local and international markets. Argentina has a growing population of older adults, and there is a growing focus on geriatric dentistry to address the unique oral health needs of the elderly population.
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The growth of electric toothbrushes in Argentina has been steadily increasing in recent years. As more consumers become conscious of the importance of oral health and the benefits of advanced oral care technology, the popularity of electric toothbrushes has surged in the country. Dental professionals, oral health campaigns, and educational initiatives have emphasized the benefits of using electric toothbrushes for effective plaque removal and gum care. Electric toothbrushes offer advanced features such as rotating or oscillating brush heads, pressure sensors, timers, and multiple brushing modes. These features appeal to consumers seeking more efficient and convenient oral care solutions. The growth of online retail and e-commerce platforms has made electric toothbrushes more accessible to a wider audience. Consumers can easily compare different models and purchase electric toothbrushes from the comfort of their homes. Many international oral care brands offering electric toothbrushes have a presence in the Argentine market. The availability of well-known brands enhances consumer trust in the technology and quality of electric toothbrushes. Some electric toothbrush manufacturers offer eco-friendly models with rechargeable batteries, reducing environmental impact. This aligns with the growing interest in sustainability among Argentine consumers.
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Considered in this report
Geography: Argentina Historic year: 2017 Base year: 2022 Estimated year: 2023 Forecast year: 2028
Aspects covered in this report
Argentina Oral Care Market with its value and forecast along with its segments By Product (Toothpaste, Toothbrushes & Accessories, Mouthwash/Rinses, Dental Products & Accessories/Ancillaries, Dental Prosthesis Cleaning Solutions, and Others) By Distribution Channel (Supermarkets & Hypermarkets, Convenience stores, Pharmacies, Online stores, and Other distribution channels) By Age Group (Adults, Kids, and Infants) By Application (Home and Dentistry) Various drivers and challenges On-going trends and developments Top profiled companies Strategic recommendation
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