KPMG and Microsoft enter landmark agreement to put AI at the forefront of professional services


(MENAFN- TRACCS) Kuwait‚ August 2023 — KPMG and Microsoft have announced a significant expansion of their global relationship that will reshape professional services across a number of business-critical areas including workforce modernization, safe and secure development, and use of Artificial Intelligence (AI) solutions for clients, industries and society more broadly.

The industry-leading collaboration between the two global organizations includes a KPMG multibillion dollar commitment in Microsoft Cloud and AI services over the next 5 years that will help to unlock potential incremental growth opportunity for KPMG of over US$12 billion. The expanded alliance will enhance KPMG client engagements and supercharge the employee experience in a way that is responsible, trustworthy and safe.

The Microsoft Cloud and Azure OpenAI Service capabilities will empower the KPMG global workforce of 265,000 to unleash their creativity, provide faster analysis and spend more time on strategic advice. This will enable them to help clients, including more than 2,500 KPMG and Microsoft joint clients, keep pace with the rapidly evolving AI landscape and solve their greatest business challenges while positioning them for success in the future world of work.

As an early access partner for Microsoft 365 Copilot and Azure OpenAI Service, KPMG professionals will pilot the technologies with select business groups across the global organization, bringing together the increased capabilities of these tools with their experience, insights and sector expertise to enhance client engagements and accelerate digital solution development.

Majid Makki‚ Partner and Head of Management Consulting and Technology Advisory, KPMG in Kuwait, said‚ “The relationship with Microsoft is as exciting as it is promising. Through this collaboration, we intend to boost employee experience to the next level and drive accelerated innovation for clients across services in Audit, Tax, and Advisory. Microsoft Cloud and Azure OpenAI service capabilities will enable us to deliver more creativity, quicker analysis and help us provide more strategic advice, ensuring that the clients are up to speed with the rapidly evolving AI landscape while acquiring their business objectives.

AI and cloud are gateway technologies with tremendous potential to unlock sustainable future value and, by embracing them, we aim to become a more agile and resilient business, suited to support not only our people and clients but also the communities we operate in.”

The collaboration, which spans more than a decade, underpinned by this major expansion will benefit KPMG firms’ core business areas in the following ways:

Audit
By infusing data analytics, AI and Azure Cognitive Services into the audit process, through the KPMG smart audit platform KPMG Clara, 85,000 audit professionals who collectively work on hundreds of thousands of audits a year will be empowered to focus more closely on higher-risk areas of the audit, sector-specific risks and challenges — to the benefit of both stakeholders and capital markets. This integration also opens up new market opportunities for KPMG professionals and their clients. For example, with the integration of Microsoft Fabric, KPMG teams will have the ability to directly point to client data instead of having to ingest it, which is a key component to helping enable KPMG professionals to perform audits on a more real time basis.

Tax
Integrating Azure OpenAI Service and Microsoft Fabric into KPMG Digital Gateway, a KPMG single platform solution, will give clients access to the full suite of KPMG Tax & Legal technologies, and allow them to gain more integrated and transparent access to their data and take a more holistic management approach to their tax functions. This was demonstrated most recently through a co-developed AI solution using the Azure OpenAI Service that helps to analyze environmental, social and governance (ESG) data, establish data patterns and draft ESG tax transparency reports, all at increased speed and scale. Additionally, KPMG firms will operate a generative-AI powered “virtual assistant” to create new client service models to help tax professionals become more efficient. It will also help with revenue-generating opportunities such as product experience enhancements and knowledge management for complex tax laws.

Advisory
Developing an AI-enabled application development and knowledge platform on Microsoft Azure will expedite the creation of specialized solutions for clients, helping to enhance their competitive advantage and profitability while putting ethics and security at the very core of the offerings. The benefits and ongoing success of this continued collaboration already include a joint engagement with Coca-Cola EuroPacific Partners (CCEP) to pioneer improvements to back-office efficiency using generative AI on the Azure platform. By using this new technology, we will prepare our organization for the future, improve our employee experience and support our growth ambitions globally.


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