Leading Edtech Firm Scales Up Products In Qatar, MENA

(MENAFN- The Peninsula) joel johnson | The Peninsula

Doha, Qatar: Byju's, one of the world's leading educational technology platforms is witnessing its products and service furthering into Qatar and the entire Middle East and North Africa (MENA) region.

In an exclusive interview with The Peninsula, Divya Gokulnath, Co-Founder of Byju's said:“We have identified the products that need to be localised and we are working towards it”.

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The Indian-domiciled multi-billion dollar company signed a Memorandum of Understanding (MoU) with Qatar Investment Authority (QIA) last year to offer products in the Qatar market.

She said that“The MENA region is the third biggest market and there is great awareness among the Indians and now we are scaling beyond. We are now in the process of working with various authorities to further this and we are in the process of localising suited to the needs of this region.”

During the recently held third edition of the Qatar Economic Forum, Byju's Co-Founders Divya Gokulnath and Byju Raveendran shed insights on the future of education and how the global learning system is prepared to evolve further.

Speaking on the sidelines of the event Gokulnath said“What the (COVID-19) pandemic did is it literally brought every stakeholder in the education ecosystem online from teachers to parents to institutions to students. This showed us that the future of learning is neither completely online nor offline but hybrid where you give students the choice of how, where, when, and how much of fast or slow they want to learn.”

As the global epidemic encompassed people's lives with uncertainties and surging unemployment, Byju's offered a plethora of opportunities for those in the tech and education industry.

“With the positive power of technology, it holds unlimited potential. In the last two years, we have created 25,000 teaching jobs for women from home to the rest of the world. It wouldn't have been possible with the technology. And our App is now with the help of large language models like GPT4,” Gokulnath said.

Notable in the sporting world, Byju's is also the official sponsor of the Men's and Women's Indian Cricket team and football club Kerala Blasters.

Commenting on the remarkable deals made by the firm, Gokulnath said“Byju and I are strong believers in sports and both of us are sports people. The holistic development of a child cannot come from academics alone but from sports too.

She continued by saying that“You would have seen us on the Indian cricket jersey because it inspires a billion budding dreams in India. At a point when we created a very strong product market fit inside rate, we knew how our product would be able to help millions of students do better.”

The global learning App was also announced as one of the official sponsors for the FIFA World Cup Qatar 2022 as Gokulnath said“Today 75 percent (users) are from India and 25 percent are from rest of the World. We are now on the path of scaling across various markets and geographies. The FIFA partnership was to further the brand awareness with the rest of the world.”

The World Cup champion Lionel Messi was also announced as the brand Ambassador of Byju's social initiative 'Education for All' in 2022. The Initiative today impacts 5.5 million children across the globe from the underserved parts providing the same contents in multiple regional languages, explained the entrepreneur.

Highlighting the contribution towards the Indian economy she added“Digital India was launched in July 2015 and Byju's Learning App was launched in August 2015. So the digital India story and Byju's story go very much hand-in-hand. I firmly believe that the best place for us to have started is in India because when you create for 1.4 billion people you create for one-sixth of humanity.”

With over 150 million active users per month, Byju's has expanded its products and services to nearly 120 countries including Qatar. Followed by India, the US and MENA region are the biggest markets for Byju's group.


The Peninsula

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