Magrabi Retail Group Plans Major Expansion for Doctor M Eyewear Stores Across the Middle East
Date
5/11/2023 3:11:52 AM
(MENAFN) Magrabi Retail Group, a leading optical retail chain in the Middle East, and the owner of the lifestyle brand Doctor M, is planning a major expansion drive. Launching in Saudi Arabia in 2021, Doctor M has already established a strong presence in the Kingdom with 27 stores spread across Riyadh, Jeddah, and other cities, along with 150 employees. Now, the eyewear retailer is planning on increasing the number of Doctor M stores across the Middle East to over 50 by launching branches in Egypt, Qatar, and the UAE.
According to Yasser Taher, the CEO of Magrabi Retail Group, the company is undertaking its largest-ever investment in Doctor M to expand its presence and meet growing consumer demand in the Middle East. The strategic move reflects the company's vision of re-envisioning the world of eyewear to empower the lifestyles of millions while championing inclusivity and positive social impact.
Doctor M's affordable price ranges make it appealing to a younger generation with dynamic lifestyles and enable the company to reach more customer segments. Throughout the expansion, the company remains dedicated to delivering and maintaining its excellent customer experience and medical services.
The expansion is backed by an extensive campaign highlighting influential artists, sportsmen, entertainers, fashion icons, and scientists driving Saudi Arabia's growing urban environment. The campaign captures the positivity and vibrancy of the new Saudi vision, which is vital to the Doctor M brand.
Souha Hasan, the Vice President of Mainstream Businesses for Magrabi Retail Group, stated that the company's strategic investment in Doctor M aligns with the new Saudi vision. The expansion will enable the company to broaden its reach through its lifestyle banner and further solidify its dominance in the market. The ambitious Saudi 2030 vision serves as a great source of inspiration for individuals and companies alike, and Magrabi Retail Group is at the forefront of driving growth within the sector.
The expansion of Doctor M across the Middle East is set to bring more outlets of the popular optical store to eyewear enthusiasts in the region. The strategic move by Magrabi Retail Group reflects the growing demand for high-quality and affordable eyewear in the market. With its commitment to delivering excellent customer experience and medical services, Doctor M is poised to become a dominant player in the eyewear industry across the Middle East.
MENAFN11052023000045014228ID1106224198
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.