(MENAFN- PRovoke)
NEW YORK - Finn Partners has purchased creative and digital design agency Outré Creative, the latest step in the agency's pursuit of growing through acquisitions.
Outré Creative is a 15-person firm specializing in financial services with offices in New York and London.
Aidan McCann, Outré founder and managing director, will join Finn as senior partner. He will report to both EMEA managing partner Alexis Pratsides and US managing partner managing Matt Bostrom and will be part of both regional management teams.
The firm will be known as Outré Creative, A Finn Partners Company. There are no layoffs or client conflicts.
Outré Creative has five core offerings: creative strategy, digital design, branding, information design and copywriting. Their clients include Aetna, Aon, Chubb, Guardian, Marsh, New York Life and Travelers.
The acquisition is latest move in a years-long series of acquisitions by Finn to expand its worldwide offerings and reach.
In October, Finn announced two acquisitions - social impact firm winston agency and rachel kay public relations , which expanding the agency's work with food and beverage brands.
In July, finn purchased asia healthcare firm spag , bolstering its APAC presence with one of the biggest acquisitions in the agency's history, and last February the agency acquired brand strategy and creative agency aha in a move that enable the firm to launch a global internal communications & employee engagement practice.
In December 2021, Finn acquired the platform medika life , adding a second healthcare news and information outlet to the content unit that launched with the agency's purchase of the pharmacy podcast network in November of that year.
Finn also acquired Dublin communications agency 360 in December 2021, creating the firm's first Irish outpost.
In November 2021, Finn announced the purchase of luxury travel PR firm hawkins international and another travel firm, Hawaii-based anthology marketing group .
In 2019, Finn acquired hong kong travel specialist catchon , and travel and lifestyle consultancy brighter group in 2018.
Other 2021 moves include the firm buying health it specialist agency ten22 and tech agency barokas communications .
Finn also purchased digital marketing agency minttwist . The move marked Finn's fifth acquisition in
London in the past four years, coming on the heels of
financial services firm moorgate communications
and consumer and lifestyle agency ZPR in 2019;
brighter group in 2018; and
b2b specialist abi in 2017.
In May 2021, Finn bought back stagwell group's minority stake in the firm, putting an end to the companies' four-plus year financial partnership that enabled Finn Partners to grow in 2021 into a $162 million operation .
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