(MENAFN- AzerNews) By Laman Ismayilova
As the festive season approaches, Baku is transformed into a
winter wonderland that plunges its visitors into the holiday
mood.
Traditional charity fair 'Cold hands, warm heart' welcomes Baku
residents and the city guests to Fountain Square, Azernews
reports.
Here, the visitors of the fair are entertained by stilt walkers,
jugglers, animators, talented musicians, and fairy characters.
The fair is well-known as the Winter Fairy Tale of Baku. The
reason lies not only in the unique New Year's concept but also in
the purpose of the fair.
'Cold hands, warm heart' gives hope to dozens of families from
all over Azerbaijan, who apply to the Nargis Fund.
Like every year, the financial support of sponsors and all funds
collected from the rental of houses installed at the fair are spent
on the treatment and surgeries of children suffering from various
diseases.
The results of the fair and a detailed financial report are
posted on the official website as well as on
the fund's social networks pages.
Since this year, a special QR code has been installed on each
large house on the territory of the fair, by scanning which
visitors can learn in detail the stories of children, whose
surgeries were carried out thanks to the fairs of past years.
The official partners of the event are the Baku City Executive
Authorities, Azerishig OJSC, the Baku Maintenance Service, the
State Advertising Agency, Azerbaijan Airlines (AZAL), Pasha
Holding, Bakı Strafor Kesim, CinemaPlus, and Brand Media.
The charity fair is held with the support of the sponsor
companies Pasha Holding, Azercell, Coca-Cola, Small and Medium
Business Development Agency (KOBIA), Visa, AzerGold, ASCO,
Azerchay, Coffee'Njoy, Shokki Mokki, Crystalex, Ozmo, Biscolata,
XırtaXırt, and Vyana Shokolad Evi.
The winter fair in 2022-2023 differs from the previous edition
for various innovations. In 2022, Nargis Fund and Nargis magazine
are celebrating their 10th anniversary.
In this regard, guests are waiting for numerous surprises,
events, and themes. The fair consists of 64 large and 20 small
houses, 3 two-story restaurants, various designs, and thematic
priorities.
At the fair, visitors can purchase exclusive souvenirs, and
gifts, taste unique dishes of East and West at an affordable price,
visit thematic areas, warm up with hot drinks on cold winter days,
play various games, take unique photos and immerse themselves in
the real atmosphere of the New Year with their loved ones.
For the first time, a fear room and a 4D cinema function at the
fair. At different locations around the fair, guests can meet
'naughty elves'.
The concept was inspired by the book Elf on the Shelf: Christmas
Traditions by American writer Carole Ebersold and her daughter
Chanda Bell. This story was written in 2005 and soon after
conquered the whole world.
The Nargis Fund was established in 2012 by the editor-in-chief
of the Nargis magazine Ulviyya Mahmud.
Since 2013, the fund has been holding an annual charity fair
'Cold hands, warm heart' at Fountain Square.
Thanks to loans collected at the fair, children from different
parts of Azerbaijan, suffering from various serious diseases,
regain their health. Every year, children from boarding schools,
orphanages, orphanages, and social service institutions become
special guests at the fair.
The charity fair operates from 11:00 to 23:00 daily until
January 15, 2023. Entrance to the fair is free.