(MENAFN- News Direct)
New York | November 16, 2022 08:58 AM Eastern Standard Time
curb , the leading ride-hailing app for licensed taxi and for-hire rides in North America, today announced a partnership with american express ® (NYSE: AXP), the globally integrated payments company, to help give back to New York City taxi drivers this holiday season.
Curb will launch a holiday rewards program for its taxi drivers, a workforce that plays an integral part in the city's transportation system. American Express will provide support by funding American Express® gift Cards that Curb will manage and distribute to drivers through its rewards program, and could be used for gas or to make holiday purchases.
In New York City, ten outstanding drivers on the Curb e-hail platform will be rewarded with a $500 American Express® gift Card each month. Curb's rewards program will kick off the holiday season at the end of November and run through the end of April.
“As a driver-first company, we recognize that taxi drivers are the backbone of not only our business, but NYC transportation as a whole, and we're delighted to spotlight the hard-working drivers behind the wheel,” said Amos Tamam, Founder and CEO of Curb.“With the rapid development of ride-share businesses over the last few years, taxi drivers, many of whom have been driving for decades and have invested in this job through the purchase of a medallion, are small businesses in their own right.”
“American Express is pleased to help support the taxi drivers of New York City during their busiest season,” said Tatia Adams Fox, Vice-President and General Manager in the National Client Group at American Express.“By teaming up with Curb, we're able to help give back to the taxi drivers in New York City while also showcasing the importance of supporting local businesses.”
In parallel, Curb has joined the Small Business Saturday® Corporate Supporter Program and will join American Express to raise awareness on the importance of supporting small businesses on Small Business Saturday (November 26) and all holiday season long through a marketing campaign that will run on the Curb app and on Curb's in-vehicle TaxiTV platform.
“These initiatives allow us to show more appreciation for drivers and encourage more people to support taxi travel this season, a small business service that has been consistent, reliable and supporting New Yorkers for decades,” added Tamam.“New York residents and those visiting the city can also feel encouraged to ride their local taxi to their nearest local shop or restaurant during Small Business Saturday.”
To learn more about Curb, please visit gocurb.com
About Curb Mobility
Curb is reimagining urban mobility with a driver-first approach to ride-hailing. Bringing upfront pricing to the largest nationwide network of taxis and licensed for-hire vehicles, Curb provides unparalleled transparency to riders and drivers alike. Curb is connected to over 100,000 drivers in dozens of cities across the US and UK, powering millions of taxi rides worldwide and facilitating billions of dollars in payment transactions annually through its open mobility platform.
Curb has built an innovative suite of products that provide a unified supply of taxis and licensed for-hire vehicles - the first of its kind to bring solutions for passengers, drivers, and fleet management. Their B2B services power millions of rides for transit agencies, healthcare providers, and businesses while also providing effortless payments and advertising that reaches captive audiences of millions on Taxi TV.
About American Express
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress , instagram.com/americanexpress , linkedin.com/company/american-express , twitter.com/americanexpress , and youtube.com/americanexpress .
Key links to products, services and corporate responsibility information: personal cards , business cards , travel services , gift cards , prepaid cards , merchant services , accertify , kabbage , resy , corporate card , business travel , diversity and inclusion , corporate responsibility and environmental, social, and governance reports.