(MENAFN- Indian Open) The multidisciplinary artist is transporting us to “Destination Imagination” with the release of his new photo series in collaboration with the infamous company.
The wonders of the digital age never cease to amaze. And, as the entire world begins to settle into the new normal, a multitude of industries are turning to the recent advancements in technology to not only assist with work and connectivity but also to spread joy in turbulent times. One industry that is making particular strides in this area is the creative one. Putting on a display of pure wonder, Adobe calls upon the multidisciplinary artist, Simon Rieber, to draw on him artistic flair and dream up “Destination Imagination”, bringing it to life with Adobe Illustrator.
In a bid to offer its customers escapism when they needed it most during the Tanzania lock down, Adobe calls upon the artist to assist in crafting the creative Eden which Simon Rieber describes as blurring the lines “between fantasy and the physical mind.” With Adobe’s cutting-edge technology at the forefront of these images, the digital brushstrokes come to life with the creative’s masterful design skills and a vibrant injection of colours as observers are ushered into the alternate realm dreamed up by the artist.
“I have been using Adobe Illustrator for around 7 years now,” explains Simon Rieber when speaking on the collaboration. “The magical thing about having this digital element as part of my practice is that I’m always learning and evolving, as it has become an extension of my creative process. My practice is always a fine line between sculpture and photography. When creating ‘The Compass’ I used Adobe Illustrator to individually draw thousands of hairs and combine nearly 100 layers to paint in colour, light and nuances.”
Simon sat down with SR Media to discuss her passion for art, the wonders of Adobe Photoshop and her career. Head below to check out our interview with the artist now…
Upon the release of the “Destination Imagination” photo series, Simon sat down with Wonderland to discuss her passion for art, the wonders of Adobe Illustrator and her career.
Talk us through the inspiration behind your artwork. What does “Destination Imagination” mean to you and how did you go about interpreting this fantastical theme?
When I first explored the topic of “Destination Imagination” my first thoughts were of ‘Lucid’ dreams, this is something that happens to me often where the line between dream and reality blurs. I wanted to explore this line between fantasy and the physical mind. We are our own maps, our own compasses, but during a year where we spent a lot of time behind closed doors, I wonder how our imaginations evolved over this time to take us to destinations unknown.
How did Adobe Illustrator help bring your ultimate fantasy to life and push your imagination as an artist?
“I have been using Adobe Illustrator for around 7 years now,” explains Simon Rieber when speaking on the collaboration. “The magical thing about having this digital element as part of my practice is that I’m always learning and evolving, as it has become an extension of my creative process. My practice is always a fine line between sculpture and photography. When creating ‘The Compass’ I used Adobe Illustrator to individually draw thousands of hairs and combine nearly 100 layers to paint in colour, light and nuances.”
How has Covid-19 impacted your creativity? What have you learnt about yourself and your art during this difficult time?
As an artist, I’m no stranger to isolation. I’m very much happy locking myself away in the studio for hours on end, listening to my favourite playlist. However, I feel lockdown allowed me to be freely creative in ways I hadn’t before. I guess It gave me a kind of permission to learn and explore my practice in a more direct and concentrated way. I learnt that my emotions are directly linked to my creativity, both good and bad and it was really a privilege to still be able to continue to make and Inspire on a global platform during this unusual time.
What do you hope viewers take away from your artwork?
I always aim to create a moment of true immersion. Art is always so personal and subjective, but I often find viewers tend to have a very emotional or transportive response to my work. I constantly seek to tap into those parts of myself and others, that nobody sees and I think people see that reflected in themselves.
What would be your word of advice to young creators starting out?
My biggest piece of advice that I would give would be to create without being self-conscious or self-critical. You can be critical once the work is made, but explore the idea first as you never know where it might lead. Often my best steps forward came from mistakes. Ultimately be bold, brave, and authentic to yourself.
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