(MENAFN - KNN India) Govt allocates GI tags to 4 new products from the states of Tamil Nadu, Mizoram and Kerala
New Delhi, Aug 17 (KNN) The Government has recently allocated Geographical Indication (GI) tags to 4 new products from the states of Tamil Nadu, Mizoram and Kerala.
Palani Panchamirtham from Palani Town in Dindigul District of Tamil Nadu State, Tawlhlohpuan and Mizo Puanchei from the state of Mizoram and Tirur Betel leaf from Kerala are the latest additions to the list of registered GIs, according to Ministry of Commerce and Industry.
GI is an indication used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. Such a name conveys an assurance of quality and distinctiveness which is essentially attributable to its origin in that defined geographical locality.
Tawlhlohpuan, a medium to heavy, compactly woven, good quality fabric from Mizoram is known for warp yarns, warping, weaving & intricate designs that are made by hand. Tawlhloh, in Mizo language, means 'to stand firm or not to move backward'.
Mizo Puanchei, a colourful Mizo shawl/textile, from Mizoram, is considered as the most colourful among the Mizo textiles. The weavers insert the designs and motifs by using supplementary yarns while weaving to create this beautiful and alluring textile.
Palani Panchamirtham, a prasadam which is a main offering in the Abisegam of Lord Dhandayuthapani Swamy, the presiding deity of Arulmigu.
Tirur betel vine from Kerala, is valued both for its mild stimulant action and medicinal properties. Even though it is commonly used for making pan masala for chewing, it has many medicinal, industrial and cultural usages and is considered as a remedy for bad breath and digestive disorders.
GI products can benefit the rural economy in remote areas, by supplementing the incomes of artisans, farmers, weavers and craftsmen. India's rural artisans possess unique skills and knowledge of traditional practices and methods, passed down from generation to generation, which need to be protected and promoted.
The Department for Promotion of Industry and Internal Trade (DPIIT) has taken several initiatives in this regard and is actively involved in promotion and marketing of GIs.