Qatar- Unesco ArcheoMed 3D exhibition opens


(MENAFN- The Peninsula) By Raynald C Rivera / The Peninsula

An interactive 3D exhibition featuring important Unesco World Heritage Sites in the Mediterranean basin and in the Middle East launched yesterday at Bin Jelmood House at Msheireb Museums.

Presented by the Italian Embassy in partnership with Msheireb Museums, 'Unesco Archeomed 3D Exhibition opened with a panel discussion titled 'Reviving Ancient Heritage Sites Through Virtual Reality.

Using augmented reality, the exhibition shows how countries of the MENA and Mediterranean regions used to look like at their times of glory.

Sponsored by the Italian Foreign Ministry, ArcheoMed 3D is dedicated to a sample of archaeological sites classified by Unesco and listed since 1978 on the List of World Heritage, in the Mediterranean area and the Arabian Peninsula.

The exhibition utilizes the latest technology in archaeological 3D visualization and augmented reality to bring to life these sites from around the world, and raise awareness on common world heritage.

'We are very proud to have contributed - by bringing this exhibition to Doha - to draw attention to the rich Archaeological Heritage of the Mediterranean basin and the Gulf and to those technologies that can help us deliver the immense cultural inheritance to the future generations.

Italy and Qatar share the same vision about culture and knowledge: they belong to all humankind and they have no boundaries. The impressive number of countries represented in the ArcheoMed 3D Exhibition confirms this vision, said Italian Ambassador Pasquale Salzano while addressing the opening event.

'Today, from Doha, we are sending out a very powerful message of cultural inclusion and openness to diversity. Qatar does not close the doors to cultural exchange, to dialogue, to cooperation; Qatar is an example of inclusiveness. Culture in all its many forms contributes to give voice to the best side of human beings and is a powerful means to overcome divisions, stressed Salzano. ArcheoMed 3D aligns with the commitment of Msheireb Museums to innovation and ingenuity in making history and culture a sensory experience that is both inspiring and tangible.

Msheireb Museums Director Dr. Hafiz Ali Abdulla said: 'Msheireb Museums prides itself in partnering with global organisations that share a similar vision to ours. Working in tandem with the Embassy of Italy in Qatar and the Unesco is another way to diversify our offering to the public and create a platform for intercultural dialogue that promotes tolerance and understanding across nations.

Comprising a series of didactic panels, the exhibition features two main technologies: barcodes and augmented reality. Visitors will be able to scan barcodes using their smartphones in order to view the 3D film visualisation of the archaeological sites. Augmented reality can be viewed via an exhibition app, which will enable visitors to scan the panels to reveal 3D augmented reality models.

The exhibition covers countries of the Mediterranean basin from Morocco, Algeria, Tunisia, Libya, Turkey, Syria, Lebanon, Palestine,l and Jordan and then down to the Arabian Gulf, to drop anchor in Qatar. Some of these sites include Qatar's Al Zubarah Fort, Hagia Sophia in Turkey, Syria's Krak des Chevaliers and Tunisia's Amphiteater of El Jem. The exhibition is presented in cooperation with the Unesco Regional Office in Doha and Altair4, Italian company specialized in 3D reconstructions of archaeological sites.

'Documentation of cultural heritage is an essential element of the restoration and restitution process. The 3D virtual rendering of archaeological sites or historic cities based on scientific documentation allows us to visualize how they used to look like in a precise period in time. That's why, ArcheoMed allows us to explore and appreciate some of the most important World Heritage sites around the Mediterranean basin and in the Middle East at the moment of their glory, said Anna Paolini, Director of the Unesco Regional Office in Doha.

The exhibition is open to the public until March 9 at Company House at Msheireb Museums.

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