UAE's ADNOC, Etisalat ink deal on digital signage adv network
Date
9/12/2018 2:29:29 AM
(MENAFN) ADNOC Distribution and Etisalat Digital were unveiled to have signed a deal for a cloud-based digital signage advertising network.
The agreement was confirmed to be covering 100 ADNOC Distribution service stations, becoming the most major out-of-home advertising network to be seen in the UAE.
The purpose behind the project was explained to be creating new communication ways with customers for ADNOC Distribution and Etisalat Digital.
The project was also confirmed to be aiming to generate new revenue stream for the two companies.
"Our agreement with Etisalat Digital represents another important step in ADNOC Distribution's journey to realizing our full commercial potential as a world-class retail and fuel business," as stated ADNOC Distribution's acting CEO Saeed Al Rashdi.
Al Rashdi added "through this digital initiative we are leveraging our market leading position in convenience stores and service stations to fast track our growth and to allow us to provide our customers with improved service by offering better and more relevant information and customized promotions."
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