Qatar- Qtargets: Promoting peace through art


(MENAFN- The Peninsula) By Irfan Bukhari / The Peninsula

Their target is to promote peace through art and creativity beyond geographical boundaries and divisions of all kind. Ukrainian artist couple Andrii (pictured) and Nadiia Chernovil launched 'Qtargets - message for peace for next generations in 2016 not only to promote art and love for art in the society but also to spread the message of love and peace across the globe.

In April 2016, their creative group launched a project 'Qtargets - message for peace for next generations where 'Q means 'Qatar and 'Targets means 'real governmental, social and cultural targets of country Qatar and society.

Talking to The Peninsula, Nadiia Chernovil said that the project aimed at researching how people in different countries, of various age groups and interests see the concept of peace.

For Qtargets project, the couple uses shooting target papers and participants write their personal and original message of peace on them.

Each participant is asked to leave a message in their native language by answering the question: 'What is your positive message for peace?

Under a very well-managed project, a searchable personal 'Qtargets number is assigned to each participant. 'Every person who left their massage can locate their own target through the assigned personal number on each target, says Nadiia.

As people express their messages of peace on small shooting target papers, these targets are juxtaposed as a large painting creating a unique artwork.

'Through 'Qtargets project, every participant is becoming part of the history and a messenger of peace for future generations despite the age, religion, ethnicity or occupation, said Nadiia.

For a bigger artwork 'Message for peace- 4m x 1.5m painting, small target papers, mix media - are assembled on top of a large painting as a transparent overlay creating a unique artwork by Andrii Chernovil.

The artworks of Andrii Chernovil are in private collections all over the world. He is a runner-up of the Painting Sculpture and Graphic Contest organized by General Consulate of People's Republic of China. He is also member of Qatar Fine Art Association since September 2015 and winner of competition 'Realistic Art organised in 2016 by Qatar Fine Art Association (QFAA).

When asked about the aim of the project, Nadiia said that with the return of the phenomenon of ideology of division, currently dominant over world political scene, the need for creating friendship, developing mutual help and making partnerships had also increased manifold.

'Firstly, our aim is to draw everyone's attention to a target, which symbolises the achievement of goal, and the target which we set for all participants is the choice of concentrating on the positive targets/meanings, such as peace, love, understanding, kindness, etc.

'One of our main aims is to encourage people to participate in mass art projects and we want to give the participants an opportunity to become a part of the culture and history. Based on our experiences and the petition that we organised, we can claim that the fad of the ‘big style' and ‘mass expression', which has been on the decline in the last couple of decades, are likely to become actual again and the people are ready to be not only the spectators but participants of the ‘Big Game' as they do have a lot to say to the world.

Since the launch of project, the couple has achieved many milestones and has interviewed more than a thousands participants from more than 56 countries representing different social groups from university students to athletes.

The project has been exhibited at Academy of Fine Art Exhibition Kyev, Ukraine in 2016 and Euroairport (Swiss side) in 2017 New York Frieze Art Week and in September this year at Saatchi Gallery.

Moving ahead they are inviting Qatari and international artists based in Doha to participate in the Artwork Exhibition and Contest at Katara Cultural Village and in Lusail Shooting Club on Qatar National Sport Day.

'This is a splendid opportunity for all people, who are passionate about the art, to express their creative ideas by themselves through a symbolic target paper, says Nadiia.

She said: 'All Doha-based artists, aged 14 and above, who see their future connected with the art and creativity, are being given a great opportunity to express their creativity and imagination and to participate in the project at different locations.

In order to participate, all interested should undergo registration at the Art Lounge Katara (Building 18) from November 25 to December 25, 2017. Once registered, the participants need to choose the material to work with (all artworks must be created on the target paper). The sizes of the target paper vary, hence, the participants need to decide the base they would like to continue working on.

The artworks have to be created independently and submitted electronically by email together with the artist's CV by January 15, 2018.

'All artists will be invited to present their ideas of artworks using the idea of target. To dispel the stereotype that ‘target' is a form of aggression through the art.

Sharing more details about the test, she said that 25 to 30 finalists will be able to exhibit their original artworks at Katara Cultural Village Building 19, Gallery 2. 'The other participants' works will be displayed on a huge screen with the information about the artists throughout the duration of the upcoming Exhibition (from April 16 - 30, 2018).

An amazing aspect of the project is the fact that it is going to be realised in various locations around the globe, creating a striking and meaningful artistic and visual outcome.

After Katara Cultural Village, the exhibition is scheduled for New York from March 5 to 17, 2018 then at Ukrainian Art Academy in 2018 and Biennale Venice in 2019.

'We hope that the 'Qtargets project will spark creativity among the young, creative generation and will help build an exciting, creative future for people and enrich the lives of all those who like and visit galleries or museums of positive thoughts.

In the end, she said that 'Qtargets project symbolises not only unity of people and artists it also symbolises modern positive aims of Qatar as a country and community in international art arena.

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