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Beta Testing Phase Complete, Now Launching Enhanced market Influence Platform
We've used insights from the beta phase, gathered in partnership with our clients, to refine and enhance the Thought Leadership Measurement MatrixTM.” - Chris Rosica, President of Rosica CommunicationsFAIR LAWN, NJ, UNITED STATES, December 23, 2024 /EINPresswire / -- Rosica Communications, a national PR agency specializing in education, animal health, nonprofits, and healthcare, has completed beta-testing of its comprehensive tool for assessing thought leadership, the Thought Leadership Measurement MatrixTM .
Following a successful beta phase, this updated platform leverages a sophisticated, weighted algorithm to evaluate and track 20 key marketing, online, and public relations metrics that shape thought leadership and drive industry reputation and authority.
Designed to offer a comprehensive view of an organization's market influence, the Thought Leadership Measurement MatrixTM combines both qualitative and quantitative insights. It identifies organizational strengths and reveals opportunities to enhance thought leadership efforts. After nearly two years of research and development, including collaboration with an analytics expert and mathematician in 2024 to refine scoring metrics, the tool is now ready for full-scale deployment.
Originally introduced as the Thought Leadership Index, this platform is the only one of its kind to measure 20 distinct factors affecting thought leadership. It enables organizations to assess their influence through a deep dive into performance indicators, SEO, content marketing (owned media), speaking opportunities, website analytics, user experience (UX), and influencer or key opinion leader (KOL) advocacy.
“We've used insights from the beta phase, gathered in partnership with our clients, to refine and enhance the Thought Leadership Measurement MatrixTM. This makes it a robust tool available to measure the full spectrum of earned, owned, social, and paid media, in addition to a wide range of marketing, PR, and communication activities that impact thought leadership,” said Chris Rosica, President of Rosica Communications.
“Rosica's approach goes beyond traditional digital metrics, offering a platform that tracks a much broader range of thought leadership activities. Unlike simple visibility tools, the Thought Leadership Measurement MatrixTM goes a step further by quantifying true influence, helping organizations not only gain recognition but also establish themselves as recognized industry leaders,” added Dan Scheuermann, Analytics Specialist.
For more details, visit .
About Rosica Communications
Established in the 1980s, Rosica Communications is a strategic, national, integrated marketing, PR, and communications/Media relations agency specializing in digital marketing, content development, influencer marketing, and corporate communications. The award-winning PR firm, named one of the“Best PR Agencies in America by Forbes, is focused on the nonprofit, education, healthcare, and animal health sectors.
More information can be found at .
Christopher Rosica
Rosica Communications
+1 201-843-5600
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