Pre-Workout Supplements Market Size, Share Growth Report 2031

(MENAFN- Straits Research) Pre-workout supplements are various bodybuilding supplements athletes and weightlifters use to enhance athletic performance. During exercise, supplements are consumed to improve endurance, vitality, and concentration. Since the introduction of the first pre-workout supplement on the market in 1982, the prevalence of this category has increased. Pre-workout supplements come in various forms, including tablets, capsules, powders, liquids, and bars. Caffeine, creatine, and -alanine can be found in almost all pre-workout supplements. Nonetheless, each branded product is a "proprietary blend" containing an average of 18 distinct ingredients, the exact composition and proportions of which can differ greatly from product to product.
Market Dynamics
Increasing Number of Health and Fitness Centers Drives the Global Market
The surge in the popularity of pre-workout supplement products can be attributed to heightened awareness of health and wellness and the desire for sufficient nutritional support to enhance physical performance beyond the basic workout routine. Many fitness facilities offer protein supplements, nutrition bars, energy beverages, and other pre-workout products as part of their marketing strategy to increase membership.
Some health centers also employ dietitians to assist customers with product selection. Consequently, the popularity and demand for pre-workout supplements increase, as these functions are primary product distribution channels. As per the International Health Racquet and Sports Club Association, there were approximately 205 health and fitness clubs and 184.61 million registered members worldwide in 2019. This information indicates increased consumer awareness of physical fitness, which fuels the global demand for pre-workout supplements.
Influence of Social Media Creates Tremendous Opportunities
Social media has made it simpler for people to learn about the accomplishments of average athletes who have won medals and trophies on a larger stage. These success stories encourage people to engage in sports and fitness-related activities. More individuals are consuming pre-workout supplements to maintain a healthy body capable of enduring strenuous physical activity. This contributes to creating opportunities for pre-workout supplement sales during the forecast period.
Regional Analysis
Asia-Pacific is the most significant global pre-workout supplements market shareholder and is estimated to exhibit a CAGR of 4.51% during the forecast period. The growth of health clubs and fitness facilities over the past several years is largely attributable to the increased health consciousness and lifestyle changes among individuals. As per the data from the International Health, Racquet & Sportsclub Association, China and South Korea had the most health clubs in the area in 2020, with 27,000 and 6,590, respectively (IHRSA). In addition, the market's consumer base is growing due to lifestyle changes and rising disposable incomes in countries such as China and India. The Indian government has recently introduced multiple schemes to promote sports culture in the country, including the National Sports Talent Contest Scheme (NSTC) for sub-junior level trainees, the Centre of Excellence Scheme (COX) for senior level trainees, the COME and PLAY Scheme, and the Khelo India scheme. In the long term, these initiatives are anticipated to boost participation in sports and fitness activities, benefiting allied markets such as the pre-workout supplement market.
North America is anticipated to exhibit a CAGR of 4.02% over the forecast period. Due to the abundance of health-conscious consumers in the region, pre-workout supplements are in high demand. As per the International Health, Racquet & Sportsclub Association (IHRSA), approximately 16% of the American population belonged to health clubs in 2018, an increase of over 10% over the preceding three years. Similarly, according to the U.S. Food and Drug Administration, three out of every four Americans take a supplement regularly, resulting in a high demand for pre-workout supplements in the region. In response to the changing consumer tastes in the region, the recent entrants in the industry have been directing their efforts on introducing new products.
In contrast, multinational participants have prioritized maintaining consistent stock levels in frequently visited retail establishments, such as supermarkets and specialty stores. In April 2022, for instance, Ghost released the second version of its pre-workout supplements, Ghost Legend V2 and Ghost Pump V2, at Popeye's in Canada.
Key Highlights

The global pre-workout supplements market was valued at USD 19.10 billion in 2022. It is estimated to reach USD 28.58 billion by 2031, growing at a CAGR of 4.58% during the forecast period (2023–2031).
Based on type, the global pre-workout supplements market is bifurcated into powder, capsules/tablets, drinks, and other types.
The powder segment owns the highest market share and is predicted to exhibit a CAGR of 4.35% over the forecast period.
Based on the distribution channel, the global pre-workout supplements market is divided into supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels.
The specialty stores segment dominates the global market and is estimated to exhibit a CAGR of 4.49% during the forecast period.
Asia-Pacific is the most significant global pre-workout supplements market shareholder and is estimated to exhibit a CAGR of 4.51% during the forecast period.

Competitive Players
The key global pre-workout supplements market players are Herbalife Nutrition Ltd., Amway, QNT S.A., Nutrex Research Inc., Nutrabolt, Glanbia PLC, Bulk, MusclePharm Corporation, BioTech USA Kft, Abbott Laboratories, and others.
Market News

In July 2023, POSSIBLE, an innovator in active lifestyle products, announced the launch of POSSIBLE Strawberry Beet Pre-Workout, their latest revolutionary product.
In May 2023, WWE® and Nutrabolt, owner of the C4® brand, announced the introduction of their first-ever co-branded product collaboration: WWE-inspired varieties of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. On Saturday, August 5, the products will be available exclusively at GNC before WWE SummerSlam® in Detroit.

Market Segmentation
By Product Type

Powder
Capsule/ Tablet
Drinks
Other Types

By Distribution Channel

Hypermarket/Supermarket
Specialty Stores
Online Retail Stores
Other Distribution Channels

By Regions

North America
Europe
Asia-Pacific
South America
The Middle East and Africa

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