New Tourism Brand Appear In Uzbekistan
Date
7/23/2024 3:10:35 PM
(MENAFN- AzerNews)
By Alimat Aliyeva
A new tourism brand will be created for Uzbekistan. This is
stated in the decree of President Shavkat Mirziyoyev on additional
measures to improve the tourist infrastructure and increase the
flow of tourists to the country, Azernews
reports.
The publications note that the purpose of creating a new brand
is to promote Uzbekistan's tourism products in the foreign and
domestic tourism markets, as well as strengthen the country's image
as safe for tourism and recreation.
The current tourism brand of Uzbekistan was registered in 2013.
It consists of the inscription Uzbekistan, the outline of the
mountains, the new moon and the dome. The logo is used at various
events, placed on souvenirs, tourist transport, airplanes and other
media.
The Tourism Committee has been instructed to hold a competition
to create a new tourism brand by October 1.
As part of the project to promote the country as an attractive
tourist destination in 2024-2025, it is planned to organize a visit
to Uzbekistan by 50 foreign journalists, bloggers, vloggers and
influencers with an audience of more than 10 million people.
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