Account News In Brief (July 22, 2024)

(MENAFN- PRovoke) NEW YORK - Designworks, BMW's industrial design studio, has appointed
Diffusion
as its public relations agency of record. Diffusion's campaign for Designworks will focus on driving awareness of the firm's use of innovative design to develop solutions for industries including aviation, automotive, boating and workplace technology among others. Diffusion will showcase its projects and diverse team leadership through earned media coverage across various verticals such as business, mainstream, technology, design, architecture and urban life.

ST. LOUIS - The Better World Campaign (BWC), a sister organization to the United Nations Foundation, has appointed FleishmanHillard
as the communications agency to provide strategic communications and public affairs support, reinforcing the importance of the U.N. goals, work and impact in the United States. The work is being led by FleishmanHillard's international affairs and public affairs teams and will also include members of DDC Public Affairs in Washington. BWC engages policymakers, media and the American public to increase awareness of the critical role played by the U.N. in world affairs and the value of constructive U.S.-U.N. relations.

LOS ANGELES - The Pollack Group has struck a partnership with Artistic Entertainment Services, which designs theme park features, exhibitions, trade show booths, full scale special effects, scenery, and custom props. The Pollack Group will work with AES year-round and will manage and support media relations, social media and special events to help expand AES's Tournament of Rose Parade, creative design, and fabrication lines of business. Pollack's work for AES, which has been a longtime Rose Parade float builder, comes after working for more than 20 years with another Rose Parade float builder, Fiesta Parade Floats, which is winding down after more than 40 years.

BOSTON - Warner Communications is now the public relations agency of record for the
American Logistics Aid Network (ALAN), a national nonprofit organization that provides donated logistics assistance to disaster relief organizations before, during, and after catastrophic events.
Warner is charged with driving awareness of ALAN's work, which is supported by in-kind and financial donors, volunteers and the greater logistics community. ALAN has mobilized its services in response to disasters including to the Maui wildfires, Hurricane Ian, Hurricane Fiona, the California atmospheric river storms, and the Covid-19 pandemic, among others.

CHICAGO - Tier One Partners has been selected as US agency of record by
3Pillar, a software engineering, consulting, and AI-enabled product development firm. 3Pillar selected Tier One upon completion of a competitive review process. The 3Pillar communications program will focus on bolstering earned media relations; forging executive thought leadership for senior 3Pillar leaders; and securing awards and speaking opportunities for the company.

NEW YORK - Crowe PR has been hired by Andriani USA PBC, the American branch of
Italian food company Andriani S.p.A. for the North American launch of the company's
Felicia
pasta brand. This collaboration marks Felicia's entry into the United States and Canadian markets, following its debut at Natural Products Expo West.

DALLAS - Larks Entertainment has partnered with Axia Public Relations to handle its national public relations. Axia will help Larks raise awareness through media coverage of the food and entertainment venue's concept and offerings. Larks offers experiences for guests of all ages, blending classic games with modern entertainment. The company's first location is near Dallas and new locations are set to open soon in cities across the country, including Nashville; Kansas City, Missouri; San Antonio; San Diego; St. Petersburg, Florida; Boston; and Atlanta.

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