Indonesian aims to attract more inbound tourist from China

(MENAFN) During a promotional event held in Shanghai on Monday, the Minister of Tourism and Creative Economy of the Republic of Indonesia expressed optimism regarding the prospect of attracting more inbound tourists from China. The Ministry of Tourism and Creative Economy (MTCE) initiated a series of promotional activities aimed at engaging the Chinese market.

"We hope this sales mission can help boost inbound tourism to Indonesia and help make Indonesia the favorite holiday destination for foreign tourists," stated Sandiaga Salahuddin Uno, the Minister of Tourism and Creative Economy.

According to the minister, Chinese tourists typically spend an average of 8 to 11 days in Indonesia, with an average expenditure per arrival amounting to USD1,386.55. Leveraging these figures, the MTCE has set an ambitious target of attracting 1 to 1.5 million inbound Chinese tourists for the current year.

The minister cited the rapid growth of the Chinese economy as a significant factor in positioning China as a key market for Indonesia's tourism industry. With China's economic expansion fueling increased disposable income among its citizens, there is a growing opportunity to tap into this market segment and promote Indonesia as a preferred travel destination.

Statistics Indonesia reported that the number of Chinese tourists visiting Indonesia reached 286,375 in the first three months of this year. Building on this momentum, the MTCE aims to further enhance collaboration and promotional efforts to attract a larger influx of Chinese tourists and bolster Indonesia's tourism sector.



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