(MENAFN- Trend News Agency) Bakcell, the country's largest private telecoms company hasannounced a new brand identity. Bakcell CEO Klaus Mueller sharedthe news with journalists at the press conference held at the BakuConvention Center on April 25, 2024.
"The new Bakcell is all about bringing innovative services tothe good people of Azerbaijan. Our new brand identity reflects boldchanges in appearance, content, and positioning. It is aboutrepurposing our work inside Bakcell. We are going to useinnovations as our single focus. Bringing innovations that matterand that are going to matter in Azerbaijan will guide our journeylike a north star from now onwards", Klaus Mueller underlined.
Thus, the company's new visual solution reveals a logo in which5 dynamic tiles together span and open-up a star-shaped gatewayinto the future. And the star, Bakcell's North Star, is connectingthe tiles, or in other words, connecting what matters, sometimespeople, sometimes places, and many times precious moments. Thisinnovative design represents Bakcell's rapid transition into thedigital future.
Bakcell, which presented a humanoid robot supported byartificial intelligence at the press conference, confirmed that itis using AI concepts in its new innovative brand identity, forinteracting with Bakcell's customers and for internal capabilitybuilding of their workforce. Through an upcoming series ofinnovations, Bakcell aims to enhance their value proposition, allof it on the basis of providing the fastest mobile networkthroughout the territory of Azerbaijan, especially in Karabakhwhich is full of moments that matter for Azerbaijan.
Last year, Bakcell entrusted the new brand identityconceptualization to Saffron, a global consulting company fromSpain, that has worked with internationally renowned brands likeMeta and Youtube. Bakcell has aligned the revolutionary newinnovation approach all the way through the value chain. Bakcellhence cooperates with their key supplier Azerconnect, and both ofthem together work with top international vendors and partners likeCisco, Huawei, Nokia and others. This also includes Bakcell'ssister company Vodafone Ukraine inside the Neqsol family, and henceVodafone global as well.
A series of innovations has begun. Our upcoming AI enabledconversational assistant will be available to customers as ChatBotand VoiceBot (Apple's Siri-like product) powered by latestadvancements in the field of deep learning such as LLM and GPT.
Bakcell is starting to sell phones, very good deals of serviceand devices bundled together, bundles that only a telco likeBakcell can offer. And soon Bakcell is going to provide homeinternet services that are innovative and much faster than anythingcurrently available in Azerbaijan.
Bakcell, which is always with the people of Azerbaijan, isstarting to celebrate its newly announced brand identity throughoutthe country, with its customers and subscribers. So, the firstrebranding presentation event will take place tonight, April 25, onBaku Boulevard. Information about the details of the event wasshared on Bakcell's social media channels. More events willcontinue in the regions.
About the company: Bakcell provides more than 3 millionsubscribers with the fastest mobile network in the country, Bakcell started to offer fixed services to enterprisecustomers. The company is part of NEQSOL Holding, an internationalgroup of companies.
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