Chatbots On The Rise In Switzerland

(MENAFN- Swissinfo) Chatbots
gaining popularity
in Switzerland.
A growing number of people
favour being helped online
by such
digital assistants
human beings.

This content was published on April 17, 2024 - 15:46 2 minutes Keystone-SDA

Specifically, 80% of the Swiss population now knows what a chatbot is, compared to just 57% three years ago. Additionally, 63% of respondents to a representative survey by Comparis have already interacted with a chatbot at least once.

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The use of services such as ChatGPT or Gemini has already reached half of the population, according to a press release issued by the comparison service on Tuesday night.

The rising prevalence of chatbots is coupled with their growing acceptance. The survey showed that 72% of respondents favour interacting with chatbots for speedier online
searches, compared to just under 56% in 2021.

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Additionally, 72% would prefer a chatbot for queries related to delivery status, and 63% seek chatbots for customer experience feedback.

Chatbots are particularly widespread in online
shopping. They are also increasingly being used for online
searches and acquiring information online
. Comparis' digital expert Frick emphasises in the press release that positive experiences with chatbots heighten interest in further use.

Translated from German by DeepL/sp

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