Toilet Care Market Trends 2024, Leading Companies Share, Size And Forecast Report By 2032


(MENAFN- IMARC Group) IMARC Group's latest report, titled“ Toilet Care Market : Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032 ”, the global toilet care market size reached US$ 9.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 13.8 Billion by 2032, exhibiting a growth rate (CAGR) of 3.9% during 2024-2032.

Factors Affecting the Growth of the Toilet Care Industry:

  • Increasing Focus on Hygiene and Sanitation : The growing awareness and emphasis on hygiene and sanitation are major drivers for the toilet care market. Consumers are increasingly prioritizing cleanliness in their households, and as a result, there is a rising demand for toilet care products that effectively clean, disinfect, and provide a fresh fragrance. This trend is especially evident in urban areas where consumers seek convenient and efficient solutions for maintaining a clean and sanitized toilet environment.
  • Product Innovations and Formulations : Ongoing innovations in product formulations and designs contribute significantly to the toilet care market. Manufacturers are developing advanced toilet bowl cleaners, rim blocks, and fresheners with improved formulations that not only clean but also address specific concerns such as limescale, stains, and odors. Eco-friendly and sustainable formulations are gaining traction as consumers increasingly seek products that align with environmental consciousness.
  • Rising Disposable Income and Urbanization : The toilet care market is positively influenced by factors such as rising disposable income and urbanization. As more households experience an increase in disposable income, consumers are willing to invest in specialized toilet care products that offer convenience and efficacy. Urbanization contributes to busy lifestyles, prompting the demand for time-saving and efficient cleaning solutions, driving the market for toilet care products that provide quick and effective results.

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The key Players Operating in the Industry:

  • Dabur India Ltd
  • Dainihon Jochugiku Co Ltd
  • Ecover
  • Henkel AG & Co. KGaA
  • Kao Corp
  • Reckitt Benckiser Group PLC
  • The Clorox Company
  • The Procter & Gamble Co
  • Unilever plc
  • Werner & Mertz GmbH

Toilet Care
Industry Trends:

The toilet care market is witnessing dynamic trends that reflect changing consumer preferences and industry innovations. There is a notable rise in demand for sustainable and eco-friendly toilet care products. Consumers are increasingly inclined towards biodegradable formulations, reduced packaging waste, and cruelty-free products, reflecting a broader shift towards environmentally conscious choices.

Additionally, there is a growing preference for multifunctional toilet care items, such as combined cleaning and freshening products. This trend aligns with the demand for efficient and streamlined cleaning routines, reflecting consumers' desire for all-in-one solutions that provide comprehensive care for their toilets. These trends collectively indicate an evolving toilet care market focused on sustainability, technological integration, and enhanced functionality.

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Toilet Care Market Report Segmentation:

Product Insights:

  • Liquid Toilet Cleaners
  • Toilet Rim Blocks
  • Others

Based on the product, the market has been divided into liquid toilet cleaners, toilet rim blocks, and others.

Application Insights:

  • Household
  • Commercial

Household accounted for the largest market share.


Breakup by Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Asia Pacific accounted for the largest market share due to the increasing hygiene awareness.

Key Highlights of the Report:

  • Market Performance (2018-2023)
  • Market Outlook (2024-2032)
  • Porter's Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape


About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC Group's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

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